Open to opportunities

Aoife O'Dwyer

@aoifeodwyer

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I lead digital design, UX/UI, and creative direction for brands and products.

Ireland

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What I'm looking for

I’m looking to return to design leadership, leading visual design, UX/UI, brand direction, and design teams while building thoughtful digital products and strong creative cultures.

I’ve led digital design and creative direction for agencies, startups, and web3 brands including Each&Other, ICAN, Kooba, Holonym Foundation, Deadfellaz, Ubisoft x RSTLSS, World of Women, and Base App/Chain.

At Each&Other, I owned the visual design process, helped win new business through brand-focused pitches, evolved the agency brand and business development strategy, and built a culture of critique, skill sharing, and design thinking. My work on Bank of the West’s Means&Matters earned two Webby Awards in 2021.

I also create onchain art, illustration, character design, digital wearables, and AI-generated work. My daily animated GIF project, The Unbearable Follies of Feeling, has reached 37+ million views on GIPHY, and I’ve exhibited artwork internationally.

Experience

Work history, roles, and key accomplishments

Current

Creative Director, Digital Designer & Onchain Artist

Current

Aoife O'Dwyer

Jul 2021 - Present (5 years 1 month)

Self-employed digital designer, artist, and illustrator working primarily onchain since July 2021. Commissioned by prominent web3 brands for art, illustration, and design work, and developed personal projects including an animated GIF project with 37+ million views.

Digital Design Illustration AI Art Animation Web3 Branding Creative Direction Art Direction Character Design Live Art Sessions Public Speaking

UX/UI Designer

Holonym Foundation

May 2024 - Aug 2024 (3 months)

Delivered hands-on UI design production support for a consumer-facing crypto wallet product. Designed and built an interactive ambassador programme landing page, refined the UI design system, and led branding research for a new product.

UI Design UX Design Figma Framer Design Systems Branding Visual Direction Notion Remote Collaboration

Creative Director

Each&Other

Jan 2021 - Jun 2022 (1 year 5 months)

Owned and oversaw the visual design process across the agency, contributing to management decisions and internal operations. Led the evolution of the agency brand and business development strategy, and built an internal culture around creativity and design thinking.

Creative Direction Design Management Brand Strategy Business Development Team Leadership Design Culture Event Hosting Public Speaking

Visual Design Course Mentor

UX Design Institute

Jun 2020 - Mar 2022 (1 year 9 months)

Prepared and presented weekly live online sessions for Visual Design course students, sharing real-world industry case studies. Led live project review and feedback sessions, and facilitated student questions and guidance.

Visual Design Teaching And Presentations Feedback Design Education

Visual Design Mentor

UX Design Institute

Jun 2020 - Mar 2022 (1 year 9 months)

Provided visual design mentorship to students, likely through online sessions and feedback. This role was part of a mentorship program.

Visual Design Mentorship Feedback Design Education

Design Mentor

ADPList.org

Jan 2020 - Jan 2022 (2 years)

Provided design mentorship to individuals through the ADPList platform, offering guidance and support in design-related topics.

Design mentoring Career Guidance Feedback

Senior Visual Designer

Each&Other

May 2018 - Jan 2021 (2 years 8 months)

Owned the visual design process at studio level and across key projects as a high-level individual contributor and UI/visual design specialist. Ran client workshops, collaborated on user research, and created or refined design systems for clients.

Visual Design UI Design UX Design Design Systems User Research Branding Figma Prototyping

Design Mentor

The B!G Idea

Jan 2019 - Jun 2020 (1 year 5 months)

Provided design mentorship as part of The B!G Idea program, likely supporting students or emerging designers.

Design mentoring Education Feedback

Event Organiser & Host

Glug Events

Apr 2017 - Apr 2020 (3 years)

Founded the Dublin chapter of Glug, a global creative community, and organized 10 themed events over 3 years. Curated lineups, liaised with speakers and sponsors, and hosted live events including technical setup.

Event Planning Event Hosting Curation Sponsorship Fundraising Community Building Public Speaking

Design Mentor

The Other Project x WhyDesign

Mar 2019 - Jun 2019 (3 months)

Provided design mentorship through The Other Project x WhyDesign initiative, supporting design education and community.

Design mentoring Education Feedback

Design Lead

ICAN

Nov 2016 - May 2018 (1 year 6 months)

Owned the creative visual direction of all digital UX/UI projects within the advertising agency. Worked alongside the digital department head, mentored UX/UI designers, and improved design team workflows.

Creative Direction UX Design UI Design Design Management Mentor Process Optimization

Senior UX/UI Designer

Kooba

Mar 2015 - Nov 2016 (1 year 8 months)

Led digital design on key projects, ran UX/UI workshops, and produced UX/UI deliverables such as personas, user flows, wireframes, and prototypes. Communicated with developers and clients, and mentored junior designers.

UX Design UI Design Wireframing Prototyping User Flows Personas Sitemaps Client Communication Mentor

UX/UI Designer

iSeek

Jun 2012 - Feb 2015 (2 years 8 months)

Led creative direction and production of all web design projects, from initial client meetings and briefs through UX research, planning, wireframing, UI design, and project management. Also handled logo design, email campaigns, and image/video preparation.

UX Design UI Design Web Design Project Management Logo Design Email Design Wireframing Sitemapping