At Zoho Corporation, I manage Zoho Sprints, a B2C SaaS project management application, across its lifecycle—from roadmap planning and releases to post-launch optimization. I work with cross-functional Agile teams to deliver product improvements.
I designed onboarding and adoption initiatives that improved conversion rates by 20%, and implemented a long-term pricing strategy that increased customer lifetime value by 40% and overall revenue by 60%.
I also planned a referral and partner enablement program that increased new sign-ups by 30%, and managed onboarding and rollout for 20+ enterprise customers. My work has included delivering 100+ feature releases and leading a platform redesign that increased conversion rates by 12%.
