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Devin Peak

@devinpeak

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Senior data analyst specializing in data integration, QA, and marketing-cloud operations.

United States

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What I'm looking for

I’m seeking data-focused roles where I can lead integration and QA initiatives, build automated marketing workflows, mentor teams, and drive measurable operational improvements.

I am a senior analyst with deep experience in data integrity, integration, and marketing-cloud operations, delivering accurate audience targeting and automated campaign workflows.

At The Philadelphia Inquirer I led data integration projects, improved QA processes across platforms like Salesforce, Sailthru, Eventbrite and Facebook, and managed GitHub-driven JSON/Lambda updates to synchronize CRM systems.

I have improved operational metrics and reporting cadence at organizations including Grant Associates and JLE Industries, increasing audit completion rates, boosting yearly metrics by 43%, recovering over $100K in receipts, and reducing load reporting times while supporting multimillion-dollar accounts.

I bring strong technical skills in Python, SQL, SAP, Informatica, GBQ, Marketing Cloud and data visualization tools, and I enjoy mentoring colleagues and building training materials to scale team capabilities.

Experience

Work history, roles, and key accomplishments

Current

Senior Analyst, Database Operations

Current

The Philadelphia Inquirer

Nov 2021 - Present (4 years 2 months)

Enhanced data integrity and QA across marketing systems, leading integrations (Salesforce, Sailthru, Informatica, GBQ) and automated journeys that improved audience targeting and operational efficiency; trained team members and managed data-driven campaign projects.

SQL Python Informatica Salesforce Sailthru Google BigQuery GitHub Data Integration

Strategic Operations Coordinator

Grant Associates Inc.

Jul 2020 - Nov 2021 (1 year 4 months)

Built data templates and dashboards, improved QA processes and SOPs that increased yearly metrics 43% and raised enrollment audit completion from 25% to 70%, enabling faster reporting and better stakeholder insights.

Excel SAP Data Analysis Dashboarding Quality Assurance SOP Development Data Visualization

Logistics Support Specialist

JLE Industries

Sep 2018 - Jul 2020 (1 year 10 months)

Improved accounts receivable and reporting processes, recovering over $100K in receipts and reducing load reporting time by ~50%, while developing CRM interfaces and training staff to boost customer retention.

Data Entry Google Sheets CRM Accounts Receivable Process Improvement Training

Radiology Support Specialist

Foundation Radiology Group

Mar 2018 - Jul 2018 (4 months)

Consolidated patient data and optimized radiology workflows using DICOM and PowerScribe, increasing reading averages 30% and reducing high-priority read times to 15 minutes.

DICOM Data Management Workflow Optimization PACS ICD 10

Sales and Leasing Consultant

Rohrich Lexus

Jul 2017 - Sep 2017 (2 months)

Created personalized marketing content and financial packages that improved client retention and sales outcomes, maintaining weekly CRM outreach to increase customer satisfaction.