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Devika SardesaiDS
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Devika Sardesai

@devikasardesai

I turn user research and data into validated product workflows, prototypes, and practical early-stage solutions.

India
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What I'm looking for

I'm looking to help teams discover customer problems, validate product opportunities, and turn insights into practical workflows, prototypes, and measurable product improvements.

I've tested product and business ideas from discovery through validation, combining user research, SQL analysis, wireframing, and AI-assisted development.

At Wealthy Healthy Investments, I translate client goals, risk preferences, and changing requirements into clear planning inputs. I've also used independent research and SQL-based exploration to surface patterns, identify SEO and younger-segment acquisition opportunities, and introduce AI-assisted analysis workflows.

As Founder & Operator of Crestfit, I tested a service model across 20+ residential communities and used demand, acquisition constraints, and unit economics to determine market viability. I redesigned fragmented WhatsApp onboarding into a structured form-led flow with automated follow-up, and chose to discontinue the business when the model could not scale sustainably.

For SalonBookr, I interviewed 10 salon owners and shifted the product hypothesis from booking software toward reducing no-shows through reminders, delay communication, and optional prepayment. I built and iterated the prototype in Figma with AI-assisted development, defining user flows, requirements, database structure, and analytics.

Experience

Work history, roles, and key accomplishments

WI
Current

Junior Analyst

Wealthy Healthy Investments

Jun 2025 - Present (1 year 3 months)

Improved client communication and follow-through by translating goals and risk preferences into clear inputs for senior-led planning. Used research and SQL-based data exploration to support client and business decisions, and introduced AI-assisted workflows to reduce manual work.

CR

Founder & Operator

Crestfit

Feb 2024 - Mar 2025 (1 year 1 month)

Tested the business across 20+ residential communities, using demand and unit economics to identify viable markets. Reworked customer onboarding into a structured form-led flow and made a deliberate decision to discontinue the business after determining it could not scale sustainably.

Education

Degrees, certifications, and relevant coursework

University of Mumbai logoUM

University of Mumbai

Bachelor's Degree, Economics

2020 - 2023

Bachelor's Degree in Economics from the University of Mumbai, completed from 2020 to 2023.

Tech stack

Software and tools used professionally

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