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Deti LucaraDL
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Deti Lucara

@detilucara

Media & communication strategist and virtual assistant delivering results.

Indonesia
Message

What I'm looking for

I seek roles where I can lead content strategy and project execution, collaborate with creative teams, support international clients, and help organizations tell impactful stories while streamlining operations.

I am a media and communication strategist with over a decade of experience across journalism, content curation, multimedia production, and virtual assistance.

I lead content development and project management, having run editorial teams, produced television programs, and managed print and digital media for magazines, galleries, and corporate clients.

As a freelance virtual assistant I handled vacation rental management, travel arrangements, translation, database management, overseas shipment coordination, and talent scouting, supporting international and local clients.

I have represented Indonesian art internationally as a country representative, recruited and promoted artists, and consistently deliver creative execution that aligns storytelling with business goals.

Experience

Work history, roles, and key accomplishments

MG

Country Representative

MayinArt Gallery

Dec 2019 - Nov 2023 (3 years 11 months)

Curated and promoted Indonesian artworks to international markets, recruited artists, and managed creative production and industry networks to expand global reach.

JS

Managing Director

Jogja City Scene

Jan 2015 - Jan 2017 (2 years)

Ran Jogjamag+ magazine, leading editorial and creative teams, managing client relations and sponsorships, and overseeing budgeting and distribution to sustain growth.

PG

Book Editor

PT Media Pressindo Group

Apr 2009 - Dec 2010 (1 year 8 months)

Edited and structured manuscripts for publication, collaborated with designers and illustrators, and evaluated submissions to select works for publication.

Education

Degrees, certifications, and relevant coursework

Universitas Atma Jaya Yogyakarta logoUY

Universitas Atma Jaya Yogyakarta

Bachelor of Communication, Communication and Media Studies

2001 - 2006

Completed a Bachelor of Communication with a focus on Communication and Media Studies, covering journalism, media production, and communication theory.

Tech stack

Software and tools used professionally

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Deti Lucara - Freelance Virtual Assistant - Freelance | Himalayas