Deti Lucara
@detilucara
Media & communication strategist and virtual assistant delivering results.
What I'm looking for
I am a media and communication strategist with over a decade of experience across journalism, content curation, multimedia production, and virtual assistance.
I lead content development and project management, having run editorial teams, produced television programs, and managed print and digital media for magazines, galleries, and corporate clients.
As a freelance virtual assistant I handled vacation rental management, travel arrangements, translation, database management, overseas shipment coordination, and talent scouting, supporting international and local clients.
I have represented Indonesian art internationally as a country representative, recruited and promoted artists, and consistently deliver creative execution that aligns storytelling with business goals.
Experience
Work history, roles, and key accomplishments
Freelance Virtual Assistant
Freelance
Jun 2018 - Present (7 years 3 months)
Provide virtual assistance and operations support for hospitality and creative clients, managing bookings, travel itineraries, translations, database and logistics coordination to improve operational efficiency.
Country Representative
MayinArt Gallery
Dec 2019 - Nov 2023 (3 years 11 months)
Curated and promoted Indonesian artworks to international markets, recruited artists, and managed creative production and industry networks to expand global reach.
Content Manager
Inter-Reactive Media
Jan 2017 - Jul 2019 (2 years 6 months)
Led a team producing multimedia content and delivered content strategies for clients, managing projects from concept to execution to meet client goals and deadlines.
Managing Director
Jogja City Scene
Jan 2015 - Jan 2017 (2 years)
Ran Jogjamag+ magazine, leading editorial and creative teams, managing client relations and sponsorships, and overseeing budgeting and distribution to sustain growth.
Writer
PTPMA Mindo Small Business Solution
Nov 2012 - Dec 2014 (2 years 1 month)
Authored articles for Jogjamag and Enak magazines, conducting interviews and research while collaborating with photographers and designers to produce engaging content.
Copywriter
PT Arwana Citramulia Tbk
May 2011 - Jun 2012 (1 year 1 month)
Produced corporate communications including CEO speechwriting, press releases and website content, enhancing the company's corporate communication strategy.
Book Editor
PT Media Pressindo Group
Apr 2009 - Dec 2010 (1 year 8 months)
Edited and structured manuscripts for publication, collaborated with designers and illustrators, and evaluated submissions to select works for publication.
Journalist
PT Pikiran Rakyat
Feb 2008 - Feb 2009 (1 year)
Covered daily news and investigative reporting, producing high-quality articles under tight deadlines and contributing to editorial coverage decisions.
Producer
PT Yogyakarta Tugu Televisi
May 2006 - Dec 2007 (1 year 7 months)
Produced three weekly TV programs, managing full production cycles and coordinating with marketing to secure sponsorships and advertising deals.
Education
Degrees, certifications, and relevant coursework
Universitas Atma Jaya Yogyakarta
Bachelor of Communication, Communication and Media Studies
2001 - 2006
Completed a Bachelor of Communication with a focus on Communication and Media Studies, covering journalism, media production, and communication theory.
Availability
Location
Authorized to work in
Job categories
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