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Destiny Dreher

@destinydreher

Message

I lead integrated public-sector campaigns, producing content and influencer strategies that drive measurable reach.

United States

Message

What I'm looking for

I'm looking to lead integrated content and marketing campaigns where I can connect brand strategy to hands-on production, guide cross-functional teams, and build high-impact social, video, and influencer work.

I'm currently leading end-to-end video and content campaigns at Sherry Matthews Group for public-sector clients including Texas Department of Transportation, Texas WIC, CapMetro, and NYC health and transportation agencies.

I've produced broadcast, digital, social, animated video, and radio assets while managing budgets, timelines, vendors, and cross-functional teams. I also co-created an in-house production initiative delivering broadcast-quality video and expanding agency capabilities.

As the agency's lead influencer marketing strategist, I've guided creator partnerships, campaign planning, creative direction, and performance reporting that generated more than 38 million impressions over three years. I've also produced the agency and a client's first fully AI video production.

Across 16 years in agency roles at Sherry Matthews Group and GSD&M, I've managed integrated campaigns for clients including John Deere and Southwest Airlines, translating business objectives into creative work across TV, radio, digital, outdoor, social, experiential, print, public relations, and outreach.

Experience

Work history, roles, and key accomplishments

Current

Senior Producer & Content Strategist

Current

Sherry Matthews Group

Jan 2024 - Present (2 years 8 months)

Lead end-to-end production of video/content campaigns across broadcast, digital, social, animated video, and radio. Partnered with cross-functional teams to align objectives and execute effective creative assets ensuring brand consistency.

Integrated Marketing Strategy Campaign Management Budget Oversight Client Leadership Technical Microsoft Word Adobe Acrobat Milanote Monday.Com

Producer & Digital Content Strategist

Sherry Matthews Group

Jan 2022 - Jan 2024 (2 years)

Lead end-to-end production of video content and all influencer marketing strategies and executions across the agency's full client portfolio. Developed compelling pitch narratives and proposal copy to support successful new business acquisition efforts.

Video Production Influencer Marketing Content Strategy Pitch Development Proposal Writing Team Management Vendor Management

Account Supervisor

Sherry Matthews Group

Jan 2017 - Jan 2022 (5 years)

Acted as lead client and agency liaison responsible for strategic management and execution of all marketing initiatives. Successfully executed projects across all media including TV, radio, digital, outdoor, social, experiential, and print.

Client Management Strategic Planning Campaign Execution Media Planning Public Relations Influencer Marketing Creative Development Content Production Paid Media Outreach

Senior Account Manager

Sherry Matthews Group

Jan 2014 - Jan 2017 (3 years)

Assisted in proposal writing, communications planning, event planning, media organization, and execution of all creative deliverables. Served as primary day-to-day client contact across integrated marketing campaigns and ongoing business initiatives.

Proposal Writing Communications Planning Event Planning Client Relations Outreach Management

Account Manager

GSD&M

Jan 2012 - Jan 2014 (2 years)

Managed Small Agriculture portion of business for creative development and content production. Served as Vendor Diversity Account Advocate responsible for spend tracking and reporting.

Creative Development Content Production Reporting Account Management Billing Management

Assistant Account Manager

GSD&M

Jan 2010 - Jan 2012 (2 years)

Supported and led project efforts in creative development including selling and delivering creative print materials. Worked across departments to develop and manage production schedules, estimates, and daily deliverables.

Creative Development Print Production Project Management Production Scheduling Estimating Status Reporting