As an independent branding and digital consultant, I lead brand identity, packaging, and digital design for startups and SMEs across FMCG and D2C. Packaging redesigns helped clients improve brand recall and shelf visibility by 15–25%.
I designed scalable brand systems that supported faster go-to-market cycles, reduced by around 30%, and advised founders on brand positioning and visual strategy for customer acquisition and investor pitches.
At Zensciences Business Solutions, I led digital-first campaigns for enterprise brands across e-commerce, social media, and corporate platforms. Optimised visual storytelling improved campaign engagement by 20–30%, while AI-assisted workflows reduced content production turnaround time by 35–40%.
At Fynd (Shopsense Retail Technologies Ltd.), I managed brand and digital design initiatives for platform-led e-commerce brands and supported UI/UX visuals and digital catalogues that contributed to an 18–22% uplift in product click-through rates. Earlier, at Therefore Design, I progressed to Design Lead and led branding and packaging projects supporting national product launches and retail expansion.
