Open to opportunities

irfi shorts

@irfanalam

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Senior graphic designer specializing in packaging, branding, print and digital design with 15+ years' experience.

India

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What I'm looking for

I’m looking for a senior design role focused on packaging and brand strategy, where I can lead teams, deliver high-impact shelf-ready work, and improve production efficiency.

I’m a design generalist with a specialist’s eye, bringing over 15 years of experience building packaging that drives shelf impact, branding that tells real stories, and print and digital work that combines strategy with craft. I lead end-to-end creative delivery across packaging, branding, catalogues, visual identity and advertising, managing multi-designer teams and client interactions to ensure on-time, high-quality execution.

My work includes creating 300+ packaging artworks, improving shelf visibility and reducing prepress revisions by 25%, and delivering faster turnaround times and cleaner handoffs. I’ve worked across FMCG, kids, homeware and tech sectors for clients including Rabitat, 8am Snacks, OK Play, Better and Purflux, and I focus on clear, consistent design systems, packaging strategy and creative direction.

Experience

Work history, roles, and key accomplishments

Current

Lead Designer

Current

Packplay India Pvt. Ltd.

Aug 2021 - Present (4 years 1 month)

Lead design delivery across packaging, branding, catalogues, flyers and advertising; improved on-time delivery to 100% and achieved 30% faster turnaround while increasing shelf visibility and brand recall for clients.

Packaging Design Branding Adobe Illustrator Photoshop InDesign Art Direction Print Production Team Leadership

Senior Graphic Designer

Krishna Packaging Company

Jul 2016 - Aug 2021 (5 years 1 month)

Delivered full-cycle packaging and branding solutions across FMCG, kids, homeware and tech, producing 300+ packaging artworks and reducing prepress revisions by 25%.

Packaging Design Adobe Illustrator InDesign CorelDraw Print Production Prepress Layout Design

Graphic Designer

SNG Graphics Pvt. Ltd.

Jun 2013 - May 2016 (2 years 11 months)

Designed ad creatives, brochures and in-store graphics for clients including Pepsi and Choice Hotels, increasing campaign visibility by 30% and cutting design turnaround by 15%.

Photoshop Illustrator Hoarding Design Campaign Visuals