Open to opportunities

designer naruka

@designernaruka

Message

I design scalable, accessible B2B SaaS systems that improve activation and speed product delivery.

India

Message

What I'm looking for

I'm looking to own complex B2B SaaS problems end to end, shape product direction with user evidence, evolve accessible design systems, and partner closely with engineering through design-to-code workflows.

At PARTechnology, I owned end-to-end design for complex B2B SaaS product areas, shaping roadmap decisions with user evidence and designing workflows for 400K+ enterprise users. My work contributed to a 30% activation improvement.

I stewarded design systems across components, tokens, patterns, and documentation, helping power 175+ products and enable 40% faster delivery. I treat WCAG AA accessibility as a built-in quality standard and use Claude, Cursor, and v0 daily to move from ideas to working prototypes quickly.

Previously at PunchhTech, I built foundational design-system architecture adopted by four-plus product teams and 175+ branded product surfaces reaching 190M+ consumers. My HTML, CSS, and JavaScript background helps me create practical design-to-code alignment and collaborate deeply with engineering.

Experience

Work history, roles, and key accomplishments

Lead Product Designer & Design Manager

PARTechnology

Apr 2021 - Mar 2026 (4 years 11 months)

Owned end-to-end product design for complex B2B SaaS areas, from problem framing to shipped product and post-ship iteration. Stewarded design systems powering 175+ products, enabling 40% faster delivery and 30% activation improvement for 400K+ enterprise users.

Product Design Design Systems Accessibility User Research Interaction Design Visual Design Motion Design Figma Claude Cursor Systems Thinking B2B SaaS Multi Persona Products Data Heavy Admin Tools Craft Leadership Team Pairing

Senior Product Designer, Design Systems Lead & Front End Developer

PunchhTech India Pvt. Ltd

Jun 2015 - Mar 2021 (5 years 9 months)

Built foundational design system architecture adopted across 4+ product teams, powering 175+ branded surfaces reaching 190M+ consumers. Established design-to-code alignment through token pipelines and Figma library governance, extending systems to native mobile.

Design Systems Design Tokens Component Architecture Figma HTML CSS JavaScript Frontend Development iOS Android Mobile Design Accessibility Governance Documentation

Web Designer & Frontend Engineer

Earlier Experience

Aug 2013 - Jun 2015 (1 year 10 months)

Designed onboarding, activation, retention, analytics, and customer lifecycle experiences using user-centered design and data-informed decision making. Translated complex business workflows into intuitive product experiences.

User Centered Design Onboarding Activation Retention Analytics Customer Lifecycle Workflow Design

Junior Web Designer & Frontend Developer

Girnar Software (CarDekho)

Jan 2012 - Aug 2013 (1 year 7 months)

Built frontend expertise in HTML, CSS, and JavaScript, developing technical fluency for a rigorous design-code bridge practice. Designed responsive web applications and digital product experiences with a systems-level perspective.

HTML CSS JavaScript Responsive Design Web Design Frontend Development Systems Thinking