Derah Okoye

@derahokoye

2x first PMM hire and expert in GTM.

I’m a 2x first PMM hire with a track record of creating strategic Go-To-Market plans, successful product launches, and data-driven marketing. I have a proven ability to enhance revenue growth, reduce costs, drive user engagement, and foster cross-functional collaboration.

Highlights include:

Launched three features on Mara's crypto wallet, resulting in a 200x surge in user engagement and up to $5,000 monthly revenue.
Executed Go-To-Market plans across three African countries, leading to a 400% increase in user activity and over $100,000 in revenue in 12 months.

Experience

Work history, roles, and key accomplishments

Senior Product Marketing Manager

Mara

Spearheaded the development and execution of Go-To-Market strategies for Mara’s Web3 blockchain products, including successfully launching three critical features on the Mara crypto wallet with creative marketing campaigns, creating compelling and informative value-based content and product positioning. Orchestrated a robust content strategy for Mara Academy, a prominent crypto and blockchain educ

Go To Market Strategy Product Launch Content Strategy Video Content Marketing Campaigns Email Marketing Creative Content

Product Marketing Manager

Earnipay

Strategically established product positioning for multiple new fintech features such as earned wage access, safe loans and bill payments, drove user acquisition and played a pivotal role in building a marketing team. Spearheaded the development of Earnipay’s innovative “Learn” feature, providing accessible financial education to users. Masterfully orchestrated product launches, leveraging PR and s