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deepshikha baliyanDB
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deepshikha baliyan

@deepshikhabaliyan

I build reliable, observable systems and AI-ready performance pipelines for global eCommerce.

India
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What I'm looking for

I'm looking to build reliable, observable, AI-ready backend and platform systems where performance engineering is embedded in CI/CD, distributed systems are designed for failure, and technical leadership can deliver measurable cost and customer impact.

At Topgolf Callaway Brands, I lead performance engineering across TravisMathew's US, Japan, Korea, and UK eCommerce regions. I replaced commercial testing and observability tooling with Jenkins-integrated k6/JMeter and open-source Grafana stacks, reducing licensing dependency while expanding production visibility and frontend performance coverage.

I've spent 10+ years making distributed systems hold up under real load—from Aerospike database benchmarks and Expedia observability infrastructure to Albertsons fulfillment platforms and Kohl's peak retail traffic. I build fault-tolerant pipelines, integrate performance validation into CI/CD, and apply LLM-assisted analysis to catch regressions before customers do.

Experience

Work history, roles, and key accomplishments

Topgolf Callaway Brands logoTB
Current

Principal Performance Engineer

Jan 2025 - Present (1 year 7 months)

Principal Performance Engineer → Technical Lead | Topgolf Callaway Brands
Jul 2023 – Present | Remote (US-based team)

Leading performance engineering across global eCommerce regions — TravisMathew (US), Japan, Korea, and UK — from architecture reviews through production monitoring.

Key contributions:
• Replaced BlazeMeter with Jenkins-integrated k6/JMeter pipelines, eliminating SaaS dependency a

Topgolf Callaway Brands logoTB
Current

Prinicipal Performance Engineer

Jul 2023 - Present (3 years 1 month)

Worked as Prinicipal Performance Engineer at Topgolf Callaway Brands.

Aerospike logoAE

Performance Engineer

Jun 2022 - Apr 2023 (10 months)

Built and delivered an automated CI/CD performance testing framework for Aerospike's distributed NoSQL database — one of the most performance-critical infrastructure products in the market.

Key contributions:
• Designed end-to-end automated benchmarking pipelines for database performance validation at scale
• Conducted deep root cause analysis on concurrency bottlenecks, threading issues, and sys

Expedia Group logoEG

Monitoring/Observability Performance Engineer

Oct 2021 - Jun 2022 (8 months)

Built observability and performance monitoring infrastructure for one of the world's largest travel platforms, enabling proactive detection of degradations across high-traffic distributed services.

Key contributions:
• Designed and deployed observability infrastructure using Grafana, InfluxDB, Prometheus, and Jenkins — giving engineering teams real-time visibility into system health
• Developed a

Albertsons Companies logoAC

Performance Engineer

Aug 2019 - Oct 2021 (2 years 2 months)

Delivered performance engineering across Albertsons' eCommerce and fulfillment platforms during a period of rapid digital growth, including AI-driven warehouse automation initiatives.

Key contributions:
• Migrated performance test automation from HP LoadRunner to Apache JMeter — improving script maintainability, CI/CD integration, and scalability of test suites
• Led performance validation for pr

KinderCare Education logoKE

Performance Consultant

Jun 2019 - Aug 2019 (2 months)

• Continuously involved in feature performance validation, responsibilities include user experience with Lighting analysis, tuning, and recommendation to improve product performance.
• Channelizing communication in the offshore-onshore model. Working with execs, developers, architects, product managers, and scrum teams to successfully achieve the team’s objectives.
• Involved in scrum management,

QI

Performance Engineer

QA InfoTech

Feb 2018 - Aug 2019 (1 year 6 months)

Worked with multiple clients in eCommerce and Education domains as an offshore Performance Engineer, involved in front end optimization, E2E load testing, requirement gathering, and debugging.

QA InfoTech - Your Software Testing Partner logoQP

Performance Engineer

Feb 2018 - Aug 2019 (1 year 6 months)

Worked with multiple clients in eCommerce, Education domain as an offshore Performance Engineer where I had been part of the front end optimization, E2E load testing, requirement gathering, roadmap planning, scripting, reporting, and debugging issues.

Cavisson Systems, Inc. logoCI

Web Performance Engineer

Nov 2014 - Jan 2018 (3 years 2 months)

Core performance engineering role delivering load testing, monitoring, and tuning for large-scale enterprise and retail clients — including high-stakes peak traffic events.

Key contributions:
• Led live load monitoring for Kohl's Thanksgiving 2015 peak traffic event — ensuring system uptime during one of retail's highest-demand periods, contributing to a 13% revenue lift and record online sales

Steria (India) Ltd logoSL

Quality Analyst

Feb 2013 - Aug 2013 (6 months)

Managed the full QA lifecycle for software delivery projects — from test planning and documentation through execution and release sign-off.

Key contributions:
• Created and maintained test documentation including test plans, test cases, and defect reports
• Executed functional and regression test cycles, ensuring release quality across project milestones
• Collaborated with development teams to t

Education

Degrees, certifications, and relevant coursework

Manav Rachna International University logoMU

Manav Rachna International University

Bachelor of Technology, Computer Science

2010 - 2014

Bachelor of Technology in Computer Science from Manav Rachna International University, Faridabad, Haryana.

MU

Manav Rachna International University

Bachelor of Technology (B.Tech.), Computer Science

2010 - 2014

Faridabad, Haryana

NS

Nehru world School

Senior Secondary, Study

2008 - 2010

Ghaziabad, UttarPradesh

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