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deepshikha baliyanDB
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deepshikha baliyan

@deepshikhabaliyan

I build reliable, observable systems and AI-ready performance pipelines for global eCommerce.

India
Message

What I'm looking for

I'm looking to build reliable, observable, AI-ready backend and platform systems where performance engineering is embedded in CI/CD, distributed systems are designed for failure, and technical leadership can deliver measurable cost and customer impact.

At Topgolf Callaway Brands, I lead performance engineering across TravisMathew's US, Japan, Korea, and UK eCommerce regions. I replaced commercial testing and observability tooling with Jenkins-integrated k6/JMeter and open-source Grafana stacks, reducing licensing dependency while expanding production visibility and frontend performance coverage.

I've spent 10+ years making distributed systems hold up under real load—from Aerospike database benchmarks and Expedia observability infrastructure to Albertsons fulfillment platforms and Kohl's peak retail traffic. I build fault-tolerant pipelines, integrate performance validation into CI/CD, and apply LLM-assisted analysis to catch regressions before customers do.

Experience

Work history, roles, and key accomplishments

Topgolf Callaway Brands logoTB
Current

Principal Performance Engineer

Jan 2025 - Present (1 year 7 months)

Principal Performance Engineer → Technical Lead | Topgolf Callaway Brands
Jul 2023 – Present | Remote (US-based team)

Leading performance engineering across global eCommerce regions — TravisMathew (US), Japan, Korea, and UK — from architecture reviews through production monitoring.

Key contributions:
• Replaced BlazeMeter with Jenkins-integrated k6/JMeter pipelines, eliminating SaaS dependency a

Topgolf Callaway Brands logoTB
Current

Prinicipal Performance Engineer

Jul 2023 - Present (3 years 1 month)

Worked as Prinicipal Performance Engineer at Topgolf Callaway Brands.

Aerospike logoAE

Performance Engineer

Jun 2022 - Apr 2023 (10 months)

Built and delivered an automated CI/CD performance testing framework for Aerospike's distributed NoSQL database — one of the most performance-critical infrastructure products in the market.

Key contributions:
• Designed end-to-end automated benchmarking pipelines for database performance validation at scale
• Conducted deep root cause analysis on concurrency bottlenecks, threading issues, and sys

Expedia Group logoEG

Monitoring/Observability Performance Engineer

Oct 2021 - Jun 2022 (8 months)

Built observability and performance monitoring infrastructure for one of the world's largest travel platforms, enabling proactive detection of degradations across high-traffic distributed services.

Key contributions:
• Designed and deployed observability infrastructure using Grafana, InfluxDB, Prometheus, and Jenkins — giving engineering teams real-time visibility into system health
• Developed a

Albertsons Companies logoAC

Performance Engineer

Aug 2019 - Oct 2021 (2 years 2 months)

Delivered performance engineering across Albertsons' eCommerce and fulfillment platforms during a period of rapid digital growth, including AI-driven warehouse automation initiatives.

Key contributions:
• Migrated performance test automation from HP LoadRunner to Apache JMeter — improving script maintainability, CI/CD integration, and scalability of test suites
• Led performance validation for pr

KinderCare Education logoKE

Performance Consultant

Jun 2019 - Aug 2019 (2 months)

• Continuously involved in feature performance validation, responsibilities include user experience with Lighting analysis, tuning, and recommendation to improve product performance.
• Channelizing communication in the offshore-onshore model. Working with execs, developers, architects, product managers, and scrum teams to successfully achieve the team’s objectives.
• Involved in scrum management,

QA InfoTech - Your Software Testing Partner logoQP

Performance Engineer

Feb 2018 - Aug 2019 (1 year 6 months)

Worked with multiple clients in eCommerce, Education domain as an offshore Performance Engineer where I had been part of the front end optimization, E2E load testing, requirement gathering, roadmap planning, scripting, reporting, and debugging issues.

QI

Performance Engineer

QA InfoTech

Feb 2018 - Aug 2019 (1 year 6 months)

Worked with multiple clients in eCommerce and Education domains as an offshore Performance Engineer, involved in front end optimization, E2E load testing, requirement gathering, and debugging.

Cavisson Systems, Inc. logoCI

Web Performance Engineer

Nov 2014 - Jan 2018 (3 years 2 months)

Core performance engineering role delivering load testing, monitoring, and tuning for large-scale enterprise and retail clients — including high-stakes peak traffic events.

Key contributions:
• Led live load monitoring for Kohl's Thanksgiving 2015 peak traffic event — ensuring system uptime during one of retail's highest-demand periods, contributing to a 13% revenue lift and record online sales

Steria (India) Ltd logoSL

Quality Analyst

Feb 2013 - Aug 2013 (6 months)

Managed the full QA lifecycle for software delivery projects — from test planning and documentation through execution and release sign-off.

Key contributions:
• Created and maintained test documentation including test plans, test cases, and defect reports
• Executed functional and regression test cycles, ensuring release quality across project milestones
• Collaborated with development teams to t

Education

Degrees, certifications, and relevant coursework

Manav Rachna International University logoMU

Manav Rachna International University

Bachelor of Technology, Computer Science

2010 - 2014

Bachelor of Technology in Computer Science from Manav Rachna International University, Faridabad, Haryana.

MU

Manav Rachna International University

Bachelor of Technology (B.Tech.), Computer Science

2010 - 2014

Faridabad, Haryana

NS

Nehru world School

Senior Secondary, Study

2008 - 2010

Ghaziabad, UttarPradesh

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