Open to opportunities

deepali sharma

@deepalisharma1

Message

I am a brand strategy planner specializing in culturally-driven consumer insights and strategic communications.

Germany

Message

What I'm looking for

I seek senior brand strategy or planning roles where I can apply cultural insights to drive growth, lead teams, manage cross-market briefs, and shape strategic communications with measurable business impact.

I am a brand strategy planner and senior planning leader with experience directing strategic communications for major FMCG and consumer brands, including long-term work on Colgate sub-categories and multi-market briefs. I translate cultural and consumer insights into actionable brand strategies that drive relevance and growth.

I have led communications and category strategy projects across Indian and African markets, managing briefs for Godrej, Johnson & Johnson, Monsanto, Aditya Birla Group and Shaadi.com, and led the Darling hair-extensions pitch for South Africa, Nigeria and Kenya. I hold an executive program credential from IIM and I excel at leading teams, project-managing complex briefs and innovating in media strategy.

Experience

Work history, roles, and key accomplishments

Strategy Director

Redfuse, MEC (Colgate)

Mar 2015 - Mar 2019 (4 years)

Planned strategic communications for Colgate and sub-categories (toothpaste, toothbrush, mouthwash) and led media innovation initiatives and Stuttgart briefings to improve brand relevance across markets.

Brand Strategy Strategic Communications Consumer Insights Campaign Planning Stakeholder Management Project Management

Director of Planning

Wunderman Thompson

Sep 2011 - Feb 2015 (3 years 5 months)

Led planning and communication strategy for top Indian commodity brands (Godrej, Johnson & Johnson, Monsanto, Aditya Birla Group) and managed major pitches including the Darling hair extension expansion for African markets.

Strategic Planning Brand Communications Pitch Market Research Client Management Campaign Strategy Team Leadership Project Management

Education

Degrees, certifications, and relevant coursework

Indian Institute of Management (IIM)

Executive Program for Young Professionals, Leadership

2008 -

Completed an executive program for young professionals at the Indian Institute of Management (IIM) in 2008 with a focus on leadership and team management.