Deborah Micah
@deborahmicah
Social Media Marketing Manager with a passion for brand engagement.
What I'm looking for
As a Social Media Marketing Manager with over two years of experience, I have significantly enhanced brand engagement and visibility across platforms such as Instagram, Facebook, Twitter, and TikTok. My strategic campaigns have consistently improved conversion rates, content engagement, and ROI. I spearheaded a successful rebranding for Kunle Laniyan Weddings, leading to a 36% increase in brand mentions and a 47% uplift in follower engagement.
At 355 Restaurant and Lounge, I created targeted advertising campaigns that improved conversion rates by 35% and managed a dynamic content calendar that led to a 37% increase in content engagement. My ability to leverage comprehensive analytics has effectively influenced budget allocations and strategic decisions, demonstrating a profound impact on business outcomes and digital presence. I am passionate about producing dynamic visual content that aligns with brand identities, achieving notable increases in brand recognition and audience interaction.
Experience
Work history, roles, and key accomplishments
Social Media Marketing Manager
355 Restaurant and Lounge
Dec 2023 - Dec 2024 (1 year)
Created targeted advertising campaigns that improved conversion rates by 35% and managed a dynamic content calendar, leading to a 37% increase in content engagement. Compiled detailed monthly performance reports, supporting a 44% increase in budget allocation for future campaigns. Orchestrated synchronized promotional campaigns across multiple platforms, increasing overall effectiveness by 40%.
Social Media Marketing Manager
Kunle Laniyan Studio
Mar 2022 - Nov 2024 (2 years 8 months)
Developed and executed comprehensive social media strategies that increased overall engagement by 60% and follower count across platforms within one year. Curated and created compelling content, including reels and posts on Instagram, which boosted user interaction by 50% and increased shares and comments by 70%. Monitored and responded to customer inquiries on social media, enhancing customer exp
Social Media Manager
Kunle Laniyan Weddings
Mar 2022 - Nov 2024 (2 years 8 months)
Led a rebranding initiative on social media that repositioned the studio, resulting in a 36% increase in brand mentions and a 47% uplift in follower engagement. Implemented weekly interactive live sessions, increasing direct engagement by 40% and contributing to a 30% rise in followers. Mitigated potential negative impacts and restored brand image within weeks, evidenced by a recovery in engagemen
Content Creator
Naji Apartments
Nov 2023 - Jul 2024 (8 months)
Mastered the art of visual storytelling, developing a distinctive video style that aligns with brand identity and resonates with the target demographic, increasing brand recognition by 45%. Integrated consistent visual themes and audio cues in videos, enhancing brand recall among viewers and improving engagement metrics by 35%. Capitalized on viral trends and challenges to create relevant content,
Content Creator
The 9 by Naji
Jan 2024 - Mar 2024 (2 months)
Designed and produced over 20 unique Instagram Reels, achieving excellent view counts and likes per video. Used advanced visual effects and editing techniques to create eye-catching and memorable content. This led to a 40% increase in shares and a 35% uplift in repeat views.
Education
Degrees, certifications, and relevant coursework
Rivers State University
Bachelor of Laws, Law
Studied Law at Rivers State University. The curriculum covered various aspects of legal principles and practices.
Availability
Location
Authorized to work in
Job categories
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