Deborah Micah - Social Media Marketing Manager - 355 Restaurant and Lounge | Himalayas
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Deborah Micah

@deborahmicah

Social Media Marketing Manager with a passion for brand engagement.

Nigeria

What I'm looking for

I am looking for a role that fosters creativity and strategic growth in a collaborative environment.

As a Social Media Marketing Manager with over two years of experience, I have significantly enhanced brand engagement and visibility across platforms such as Instagram, Facebook, Twitter, and TikTok. My strategic campaigns have consistently improved conversion rates, content engagement, and ROI. I spearheaded a successful rebranding for Kunle Laniyan Weddings, leading to a 36% increase in brand mentions and a 47% uplift in follower engagement.

At 355 Restaurant and Lounge, I created targeted advertising campaigns that improved conversion rates by 35% and managed a dynamic content calendar that led to a 37% increase in content engagement. My ability to leverage comprehensive analytics has effectively influenced budget allocations and strategic decisions, demonstrating a profound impact on business outcomes and digital presence. I am passionate about producing dynamic visual content that aligns with brand identities, achieving notable increases in brand recognition and audience interaction.

Experience

Work history, roles, and key accomplishments

3L

Social Media Marketing Manager

355 Restaurant and Lounge

Dec 2023 - Dec 2024 (1 year)

Created targeted advertising campaigns that improved conversion rates by 35% and managed a dynamic content calendar, leading to a 37% increase in content engagement. Compiled detailed monthly performance reports, supporting a 44% increase in budget allocation for future campaigns. Orchestrated synchronized promotional campaigns across multiple platforms, increasing overall effectiveness by 40%.

KS

Social Media Marketing Manager

Kunle Laniyan Studio

Mar 2022 - Nov 2024 (2 years 8 months)

Developed and executed comprehensive social media strategies that increased overall engagement by 60% and follower count across platforms within one year. Curated and created compelling content, including reels and posts on Instagram, which boosted user interaction by 50% and increased shares and comments by 70%. Monitored and responded to customer inquiries on social media, enhancing customer exp

KW

Social Media Manager

Kunle Laniyan Weddings

Mar 2022 - Nov 2024 (2 years 8 months)

Led a rebranding initiative on social media that repositioned the studio, resulting in a 36% increase in brand mentions and a 47% uplift in follower engagement. Implemented weekly interactive live sessions, increasing direct engagement by 40% and contributing to a 30% rise in followers. Mitigated potential negative impacts and restored brand image within weeks, evidenced by a recovery in engagemen

NA

Content Creator

Naji Apartments

Nov 2023 - Jul 2024 (8 months)

Mastered the art of visual storytelling, developing a distinctive video style that aligns with brand identity and resonates with the target demographic, increasing brand recognition by 45%. Integrated consistent visual themes and audio cues in videos, enhancing brand recall among viewers and improving engagement metrics by 35%. Capitalized on viral trends and challenges to create relevant content,

Education

Degrees, certifications, and relevant coursework

RU

Rivers State University

Bachelor of Laws, Law

Studied Law at Rivers State University. The curriculum covered various aspects of legal principles and practices.

Tech stack

Software and tools used professionally

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