David User

I’m an Economist and Business Administrator who specializes in business analysis, strategic reporting, and cross-functional data insights. I turn complex information into actionable recommendations for leadership—especially where visibility and decision speed matter.

At Colgate-Palmolive, I designed and automated KPI dashboards for 20+ key accounts, delivering daily visibility of sales performance by client and channel. I built automated reporting pipelines using AI tools (Claude, Gemini) and Google Apps Script, reducing manual consolidation time and keeping data current for the sales force. I also produced strategic reports on sell-out, market share, and sales trends, then presented insights to commercial leadership to support corrective action proposals.

Before that, at Construvalores S.A.S., I combined financial analysis with client-facing advisory by structuring and modeling housing credit plans and acquisition scenarios to identify viable solutions. I also supported digital strategy by optimizing lead generation through Meta and Facebook Ads campaigns, strengthening my ability to connect analytics to business outcomes.