Danish Harith

I’m a marketing and brand partnerships specialist with 3+ years of experience planning and activating multi-channel brand campaigns across APAC. I focus on turning insights into clear go-to-market plans that improve performance, revenue, and conversion.

At OMD Malaysia (OMNICOM MEDIA GROUP), I led end-to-end campaign execution for Philips Singapore across eCommerce and brand marketing channels (Shopee, Lazada, Meta CPAS), delivering measurable YoY growth including 8.5% revenue growth, 15% higher AOV, and 18% conversion increase. I also conceptualised and launched three large-scale product campaigns under the Male Grooming category, integrating digital, social, and on-ground activations—achieving 93% reach and doubling product views YoY.

Previously at Group M Nexus Malaysia (WPP GROUP), I managed end-to-end programmatic media solutions for 30+ key accounts and used AI-driven optimisation to push 90% of campaigns beyond KPI benchmarks. I’m known for cross-functional collaboration, data-led optimisation, and streamlining reporting workflows (reducing reporting time by 50%) so regional insights stay accurate and actionable.