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che' orikaCO
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che' orika

@daniella-orika

I’m a Senior Product Manager scaling B2B SaaS growth, onboarding, monetization, and retention.

Nigeria
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What I'm looking for

I’m looking for a role where I can own end-to-end product strategy and roadmap, run structured discovery and experimentation, and use data plus AI workflow automation to deliver measurable growth in B2B SaaS, Enterprise or marketplace products.

I’m a Senior Product Manager with 5+ years building B2B SaaS, marketplace, and enterprise products from ambiguous ideas through launch and continuous iteration. I own product strategy, roadmap, customer discovery, prioritization, delivery, launches, and post-launch optimization—partnering closely with engineering, design, marketing, sales, and customer success.

I enjoy solving customer problems through structured discovery, rapid experimentation, and data-informed decision-making. Across startups and scale-ups, I’ve improved activation, retention, operational efficiency, and monetization while balancing customer needs with business goals in fast-moving environments.

My impact includes owning a subscription B2B SaaS platform, driving initiatives across onboarding, monetization, lifecycle experiences, analytics, and white-label capabilities—resulting in ~30% higher paid conversion, ~15% lower churn, and ~18% more plan upgrades. I also built and launched a two-sided marketplace end-to-end, achieving ~1,000 pre-launch users and 60% user retention after launch.

To move faster without sacrificing quality, I leverage AI tools and workflow automation to accelerate product research, documentation, backlog management, product specifications, and cross-functional execution. Whether I’m redesigning onboarding to reduce time-to-value from 5 days to 2 days, shipping enterprise onboarding automation that cuts implementation from daysto minutes, or building executive dashboards for product decision-making, I bring clarity, structure, and measurable outcomes.

Experience

Work history, roles, and key accomplishments

SearchAtlas logoSE
Current

Senior Product Manager

Aug 2025 - Present (1 year)

Own platform initiatives across onboarding, analytics, pricing, AI workflows, and multi-tenant enterprise infrastructure for a global SEO SaaS platform. Led the redesign of the white-label platform, increasing agency-plan adoption.

Reliance Health logoRH

Product Manager

Nov 2024 - Sep 2025 (10 months)

Owned the enterprise workforce administration platform for over 500 organizations and 50,000+ employees. Redesigned enterprise onboarding, reducing manual operations by 80% and enabling same-day onboarding.

TF

Associate Product Manager

The Fepreneur

Feb 2019 - Jan 2021 (1 year 11 months)

Conducted market research, competitive analysis, and customer interviews to validate product opportunities and shape the initial roadmap. Launched new platform capabilities, growing active users from 0 to 782 in under six months and contributing to ~30% growth in usersales.

Education

Degrees, certifications, and relevant coursework

Udemy logoUD

Udemy

Software Testing, Software Testing

Completed a software testing course/program through Udemy.

FT

Federal University of Technology

Bachelor of Engineering, Electrical & Electronics Engineering

2016 - 2020

Bachelor of Engineering in Electrical & Electronics Engineering from the Federal University of Technology, 2016 to 2020.

EN

Enoverlabs

Growth Hacking with Digital Marketing, Growth Hacking / Digital Marketing

Completed training in growth hacking with digital marketing.

Product School logoPS

Product School

Technical Product Management Certification, Product Management

Completed a technical product management certification program focused on core product management competencies.

Udacity logoUD

Udacity

Product Design, Product Design

Completed a product design program focused on designing product experiences.

DataCamp logoDA

DataCamp

Data Analysis Certification, Data Analysis

Completed a data analysis certification program through DataCamp.

Udemy logoUD

Udemy

Marketing, Marketing

Completed a marketing course/program through Udemy.

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