I’m looking for a role where I can own end-to-end product strategy and roadmap, run structured discovery and experimentation, and use data plus AI workflow automation to deliver measurable growth in B2B SaaS, Enterprise or marketplace products.
che' orika
@daniella-orika
I’m a Senior Product Manager scaling B2B SaaS growth, onboarding, monetization, and retention.
What I'm looking for
I’m a Senior Product Manager with 5+ years building B2B SaaS, marketplace, and enterprise products from ambiguous ideas through launch and continuous iteration. I own product strategy, roadmap, customer discovery, prioritization, delivery, launches, and post-launch optimization—partnering closely with engineering, design, marketing, sales, and customer success.
I enjoy solving customer problems through structured discovery, rapid experimentation, and data-informed decision-making. Across startups and scale-ups, I’ve improved activation, retention, operational efficiency, and monetization while balancing customer needs with business goals in fast-moving environments.
My impact includes owning a subscription B2B SaaS platform, driving initiatives across onboarding, monetization, lifecycle experiences, analytics, and white-label capabilities—resulting in ~30% higher paid conversion, ~15% lower churn, and ~18% more plan upgrades. I also built and launched a two-sided marketplace end-to-end, achieving ~1,000 pre-launch users and 60% user retention after launch.
To move faster without sacrificing quality, I leverage AI tools and workflow automation to accelerate product research, documentation, backlog management, product specifications, and cross-functional execution. Whether I’m redesigning onboarding to reduce time-to-value from 5 days to 2 days, shipping enterprise onboarding automation that cuts implementation from daysto minutes, or building executive dashboards for product decision-making, I bring clarity, structure, and measurable outcomes.
Experience
Work history, roles, and key accomplishments
Own platform initiatives across onboarding, analytics, pricing, AI workflows, and multi-tenant enterprise infrastructure for a global SEO SaaS platform. Led the redesign of the white-label platform, increasing agency-plan adoption.
Owned the enterprise workforce administration platform for over 500 organizations and 50,000+ employees. Redesigned enterprise onboarding, reducing manual operations by 80% and enabling same-day onboarding.
Founding Product Manager
Spritz
Apr 2023 - Oct 2024 (1 year 6 months)
Joined as Founding Product Manager, leading product discovery, MVP definition, and launch for a two-sided marketplace. Generated approximately 1,000 beta waitlist signups and improved completed bookings by 20%.
Product Manager
Decagon
Feb 2021 - Mar 2023 (2 years 1 month)
Built employer-facing products supporting talent acquisition and hiring operations across more than 100 enterprise customers. Improved employer search, candidate discovery, and matching experiences.
Associate Product Manager
The Fepreneur
Feb 2019 - Jan 2021 (1 year 11 months)
Conducted market research, competitive analysis, and customer interviews to validate product opportunities and shape the initial roadmap. Launched new platform capabilities, growing active users from 0 to 782 in under six months and contributing to ~30% growth in usersales.
Education
Degrees, certifications, and relevant coursework
Udemy
Software Testing, Software Testing
Completed a software testing course/program through Udemy.
Federal University of Technology
Bachelor of Engineering, Electrical & Electronics Engineering
2016 - 2020
Bachelor of Engineering in Electrical & Electronics Engineering from the Federal University of Technology, 2016 to 2020.
Enoverlabs
Growth Hacking with Digital Marketing, Growth Hacking / Digital Marketing
Completed training in growth hacking with digital marketing.
Product School
Technical Product Management Certification, Product Management
Completed a technical product management certification program focused on core product management competencies.
Udacity
Product Design, Product Design
Completed a product design program focused on designing product experiences.
DataCamp
Data Analysis Certification, Data Analysis
Completed a data analysis certification program through DataCamp.
Udemy
Marketing, Marketing
Completed a marketing course/program through Udemy.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Portfolio
orika-cherechi.github.io/portfolioSalary expectations
Social media
Job categories
Skills
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