Daniela Pinto Mesa

Redesigned the automatic onboarding flow for freelancers and sole proprietors, minimizing manual input while enabling instant decisioning. Integrated government and external data sources to validate business legitimacy and reduce fraud risk.

Led the design strategy for Visa Infinite 2, shaping the product vision from zero to one. Designed end-to-end journeys tailored to ultra-high-net-worth client needs across the UK, Switzerland, and Germany.

Led design strategy for Fraud and Compliance across four markets, adapting to regulatory changes. Overhauled key processes in response to the Bank of Italy's suspension, ensuring compliance and enhancing data capture.

Revamped onboarding and product application flows, significantly decreasing drop-off rates. Drove design and UX for digitalizing complex services, including founding a GmbH, broker applications, and company administration.

Led end-to-end product design for Klarna's B2B area within a multidisciplinary team. Decreased bounce rate by 15% by redesigning the express checkout and delivered designs for new B2B partner application processes.

Led design strategy and user experience for the loan application portal from discovery to implementation. Increased online applications by 40% and reduced loan handling time by 50% through tool redesign.

Completed a Master of Arts in Fine Arts Photography at Kingston University from 2013 to 2014.

Earned a degree in Graphic Design from Universidad del Norte from 2008 to 2012.

Pursued a Master of Arts in Human-Computer Interaction, but did not complete the program.