Daniela Hartmann
@danielahartmann
I design user-centered digital products, translating journeys, research, and strategy into scalable interfaces.
BrazilWhat I'm looking for
I've designed end-to-end digital products at MBRF and now contribute to Metrobi's multi-sided B2B SaaS and B2B2C logistics platform, connecting shippers, drivers, and operations. I help prioritize backlogs, define requirements, refine stories, and build product roadmaps alongside business, design, and engineering teams.
As a freelance UX/UI Designer, I work with international startups on websites, platforms, and investor pitch decks, turning complex AI and health concepts into clear, conversion-oriented experiences. My practice combines UX research, service design, information architecture, prototyping, design systems, and product discovery to align user needs with business strategy.
Experience
Work history, roles, and key accomplishments
Product Owner
Metrobi
Apr 2026 - Present (4 months)
Contributes to the evolution of a B2B SaaS and B2B2C logistics platform, prioritizing backlog, defining requirements, and building product roadmap. Collaborates with cross-functional teams throughout the development cycle.
UX/UI Designer
Freelancer
Nov 2025 - Present (9 months)
Works as a UX/UI Designer for international startups, developing websites, platforms, and pitch decks. Leads information architecture, flow definition, prototyping, and interface design.
Product Designer
MBRF
Nov 2024 - Dec 2025 (1 year 1 month)
Led end-to-end product design, conducting product discovery, user research, and service design mapping. Facilitated workshops and collaborated with product managers and developers to evolve the roadmap based on KPIs.
UX/UI Designer
MBRF
Nov 2023 - Nov 2024 (1 year)
Conducted user research, usability tests, and created wireframes, information architecture, and high-fidelity prototypes. Built and maintained the design system, facilitating workshops and collaborating with development teams.
Student Researcher
Lens Brazil
Sep 2021 - Oct 2022 (1 year 1 month)
Applied Design for Sustainable Behavior strategies to cooking appliances in partnership with Electrolux and Loughborough University. Developed DfSB indicators and guide models for product design.
Industrial Designer
Produteca
Sep 2020 - Dec 2021 (1 year 3 months)
Developed industrial product design projects from concept to technical detailing. Utilized 3D modeling, rendering, and 3D printing skills.
Negotiation Consultant and Project Manager
Junior Design
Mar 2019 - Mar 2020 (1 year)
Consulted on negotiation processes and managed projects at the Junior Design Company of UFPR.
Education
Degrees, certifications, and relevant coursework
Universidade Federal do Paraná
Bachelor of Design, Industrial Design
2019 - 2024
Studied Industrial Design at Universidade Federal do Paraná from 2019 to 2024.
Koln International School of Design
Integrated Design, Design
2023 - 2023
Studied Integrated Design at Koln International School of Design in 2023.
Universidade Tecnológica Federal do Paraná
Technical Degree, Mechanics
Studied Technical Mechanics at Universidade Tecnológica Federal do Paraná.
Tech stack
Software and tools used professionally
Availability
Location
BrazilAuthorized to work in
Portfolio
danielahartmann.framer.websiteJob categories
Skills
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