Damla Ates

Led strategic planning, market positioning, and expansion initiatives as CEO President. Managed customer relations, ensured satisfaction, and built strong relationships. Oversaw daily operations, maintained quality control, and managed supply chains.

Drove sales using the company selling model and managed all operational duties including scheduling. Coached team members for immediate feedback and created store events to increase traffic. Increased sales by 24% and provided excellent customer service.

Created and managed the execution of the store business plan to drive KPI results and maximize business opportunities. Assisted in opening 7 stores and increased store revenue by 31% in 2016. Managed P&L components to achieve financial targets and provided training in product knowledge and sales techniques.

Managed B2B marketing within the cosmetics industry, focusing on private label business and catering to client needs for packaging and reformulation. Prepared documentation for overseas orders and researched demographics for international clients. Traveled overseas to develop new business relationships and clients.

Conducted color forecasting for future product launches and developed catalogs, flyers, and newsletters for new products. Created press kits for industry magazines and performed competitive market research. Tested compatibility of packaging and formulas, and built relations with manufacturers.

Completed a comprehensive program in aesthetics, earning a professional license. Gained practical skills in various beauty treatments and client services.

Earned a Bachelor of Business Administration with a focus on Marketing. Developed expertise in market analysis, consumer behavior, and strategic brand management.