Dafniya User

I am a data analyst with three years of experience in finance and AdTech, focusing on campaign performance reporting, data validation, and audience segmentation. I specialize in translating large datasets into actionable insights that drive marketing decisions and client success.

At Moving Walls, I managed end-to-end campaign operations across multiple DSPs, owned campaign revenue and margin performance, and built automated Tableau and Zoho dashboards that saved over 30 hours weekly. I also mentored interns and junior engineers while improving targeting accuracy and ROI through predictive insights.

At HSBC, I developed financial tracking tools using Excel VBA and SQL, led UAT testing, and applied statistical techniques to transactional data that improved anomaly detection by 25%, supporting better risk and compliance reporting. I collaborate cross-functionally to align insights with business goals and reduce data discrepancies.

I hold an MCA and multiple analytics certifications, and I deliver post-campaign insights, proposals, and strategic recommendations that improve campaign visibility and performance. I am driven to automate reporting, increase decision-making efficiency, and produce measurable business impact.