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crystal clear

@crystalclear1

Salesforce Functional Lead at TechForce Services, delivering Sales and Service Cloud projects from requirements gathering through deployment.

India

Message

At TechForce Services, I lead Salesforce implementation and AMS projects for clients across India and Southeast Asia. I take projects from requirements gathering through deployment, shaping workflows across Sales and Service Clouds.

I also develop project documentation, including BRDs, SoWs, and process flow diagrams, and work with stakeholders to support delivery. My focus is process optimization and avoiding client escalations.

At CRESCENS CONSULTING LTD., I shape the company’s strategic direction, oversee operations, lead consulting engagements, and manage accounts. My Salesforce credentials include certifications in Data 360, Experience Cloud, Sales Cloud, administration, and development.

Experience

Work history, roles, and key accomplishments

Current

Salesforce Functional Lead

Current

TechForce Services | Salesforce® Summit Consulting Partner

Apr 2025 - Present (1 year 5 months)

As a Functional Lead at TechForce Services, I lead Salesforce implementation and AMS projects for reputed clients across India and Southeast Asia, driving end-to-end delivery from requirements gathering to deployment. I envisage scalable workflows across Sales and Service Clouds , develop key project documentation including BRDs , SoWs ,process flow diagrams , and ensure seamless execution through

Current

Director

Current

CRESCENS CONSULTING LTD

Apr 2012 - Present (14 years 5 months)

As Director at Crescens Consulting, I shape and drive the company’s strategic direction, ensuring alignment with client needs and business growth objectives. I oversee operations, lead consulting engagements, and manage accounts .

Salesforce Functional Consultant

TechForce Services | Salesforce® Summit Consulting Partner

Oct 2023 - Mar 2025 (1 year 5 months)

As a Salesforce Functional Consultant, I led successful CRM implementations and business process transformations. I focused on client engagement and value delivery, managing end-to-end Salesforce projects across Sales Cloud and Experience Cloud that enhanced workflow efficiency and user adoption.

Salesforce Developer

ValueFoc Technologies ☁️

Apr 2023 - Sep 2023 (5 months)

As a Salesforce Developer, I designed and built tailored CRM solutions to improve operational efficiency, scalability, and user experience. I collaborated with clients and cross-functional teams to deliver high-quality customizations and integrations aligned with business needs.

Salesforce Internship

Intellipaat

Jul 2022 - Mar 2023 (8 months)

Salesforce Training Certification and projects

Customer Service Officer

NatWest Group

Feb 2009 - Mar 2012 (3 years 1 month)

Engage with customers at bank branch , handling all their banking requests and introducing services and features helping them make the most out of their assets .

Problem Solving Data Models Defining Requirements Communication Skills Presentation Skills Interpersonal Skills Requirements Gathering Industry Standards Creative Problem Solving Requirements Analysis End User Training Business Requirements

Programming Analyst

Cognizant

Dec 2007 - May 2008 (5 months)

Electronically mapped data for data exchange into various other systems of partner organisations. Prepared reports and deliverables to the client. Worked and involved with Java programming, HTML and web server creation using Eclipse IDE. Actively involved in developing test cases and implementing them.