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Cristina Cruz

@cristinacruz1

Art Director at Málaga Design, developing brand identities and generative AI workflows that keep campaigns consistent across channels.

Brazil

Message

What I'm looking for

I'm seeking Senior Graphic Designer, Art Director, or Creative Coordinator opportunities where I can contribute to concepts, key visuals, branding, signage, campaigns, and brand communication across platforms and digital channels.

At Málaga Design, I direct branding and visual identity projects from concept through implementation, translating briefs and business objectives into visual solutions. I also develop brand systems and generative AI workflows to adapt creative assets while maintaining consistency across digital and print channels.

Previously, I shaped Auren Energia’s visual identity and created identities for new digital product brands, and coordinated visual communication for Elliott Wright Group’s restaurant and real estate businesses in Spain. At Som Livre, I designed and art-directed more than 300 CD and DVD covers and received the Prêmio Sharp for Best Graphic Design for Zé Ramalho 20 Anos, Antologia Acústica.

Experience

Work history, roles, and key accomplishments

Current

Art Director and Senior Graphic Designer

Current

Málaga Design

Aug 2026 - Present (2 months)

Creative direction of branding and visual identity projects for clients across diverse industries, from concept to implementation. Led end-to-end projects, translating briefs and business objectives into visual solutions, and developed brand books and brand systems.

Branding Visual Identity Key Visuals Multi channel Campaigns Social Media Brandbooks Brand System Generative AI Adobe Creative Suite Project Management

Senior Graphic Designer

Auren Energia

Sep 2025 - Jul 2026 (10 months)

Strategic role in Branding and Art Direction, managing and evolving Auren Energia's visual identity and brand positioning. Created naming and visual identity for approximately 5 new platform and digital product brands, and developed approximately 10 Key Visuals for internal and external campaigns.

Branding Art Direction Visual Identity Key Visuals Campaigns Paid Media Social Media Generative AI Adobe Creative Suite

Design Coordinator

Elliott Wright Group

Mar 2023 - Jun 2025 (2 years 3 months)

Coordinated graphic design, social media, web design, photography, and video teams, with approval authority over all visual communication. Led branding initiatives and coordinated multichannel campaigns, implementing generative AI production workflows.

Design Coordination Team Leadership Branding Key Visuals Multi channel Campaigns Social Media Paid Media Generative AI Adobe Creative Suite

Senior Graphic Designer and Art Director

CasaShopping

Sep 2012 - Oct 2016 (4 years 1 month)

Responsible for visual communication and the shopping center's overall wayfinding and signage system. Created over 900 signage pieces for a 24,000 m² expansion, coordinated 2 mid-level designers, and created Key Visuals and campaigns for major events.

Wayfinding Signage Design Key Visuals Campaigns Print Design Digital Design Team Coordination Adobe Creative Suite

Art Director and Senior Graphic Designer

TV Globo

Jun 2010 - Jul 2012 (2 years 1 month)

Art direction and creation of graphic pieces for telenovela pre-production teams at Estúdios Globo (Projac). Collaborated with multidisciplinary teams in a high-demand creative environment, managing multiple projects simultaneously.

Art Direction Graphic Design Telenovela Multidisciplinary Collaboration Project Management Adobe Creative Suite

Senior Graphic Designer

Som Livre

May 1999 - Apr 2009 (9 years 11 months)

Responsible for design and art direction of projects for Brazilian and international artists, from concept to final graphic design, including oversight of photo shoots. Designed and art directed over 300 CD and DVD covers, and received the Prêmio Sharp for Best Graphic Design.