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Cris Massena

@crismassena

Data Governance & Privacy Lead Analyst at TDW (Natura), standardizing business metrics and preparing trusted data for AI.

Brazil

Message

At TDW (Natura), I oversee the Semantic Layer and standardize metric definitions across the business. I also work with data engineering on Databricks Data Contracts to catch upstream changes and keep new models aligned with standards.

I manage data mapping, PII handling, and automated privacy workflows via OneTrust. I also develop AI Data Readiness frameworks so internal models and agents use documented, consistent data.

At BNP Paribas - Banco Cetelem, I designed vendor evaluation frameworks and third-party data risk protocols. I also built and automated executive KPI dashboards, reducing lead times by 40%.

Across roles at BNP Paribas - Banco Cetelem, PicPay, Banco Original, and Semantix, I worked on data governance, cataloging, business glossaries, compliance documentation, and data lineage. At PicPay, I authored and launched a company-wide AI Ethics Policy.

Experience

Work history, roles, and key accomplishments

Current

Data Governance & Privacy Lead Analyst

Current

TDW (Natura)

Feb 2026 - Present (8 months)

Oversee the Semantic Layer and manage data mapping, PII handling, and automated privacy workflows via OneTrust. Implement Data Contracts within Databricks and architect AI Data Readiness frameworks.

Data Governance Data Standards Sensitivity Classification Data Cataloging Semantic layer SQL Databricks OneTrust Data contracts AI Readiness Data Quality BI Tools

Supplier Risk Specialist (TPRM)

BNP Paribas - Banco Cetelem

Apr 2024 - Nov 2025 (1 year 7 months)

Designed end-to-end vendor evaluation frameworks and third-party data risk protocols. Built and automated executive KPI dashboards, reducing lead times by 40%.

Vendor Risk Management Third Party Risk Compliance Data Rights KPI Dashboards Automation SQL

Data Governance Specialist

BNP Paribas - Banco Cetelem

May 2021 - Mar 2024 (2 years 10 months)

Led enterprise data mapping and process restructuring to establish domain ownership and data lineage. Managed the Semantic Layer and business glossaries within Snowflake and enforced data compliance documentation.

Data Governance Data Mapping Data Lineage Semantic layer Snowflake Business Glossary RoPA LIAs PIA Access Control Sensitivity Classification

Data Protection & AI Governance Analyst

PicPay

Aug 2020 - May 2021 (9 months)

Spearheaded the Data Lake cataloging initiative, creating business glossaries and data discovery playbooks. Authored and launched the company-wide AI Ethics Policy and implemented AI documentation standards.

Data Governance Data Cataloging Business Glossary Metadata Management AI Ethics AI Governance Data Discovery Documentation

Data Governance Analyst

Banco Original

Aug 2019 - Jul 2020 (11 months)

Contributed to the foundational setup of the enterprise Data Governance area, establishing data ownership and operating cadences. Served as the primary technical focal point for Snowflake governance, auditing data models with SQL.

Data Governance Data Ownership Snowflake SQL Data Cataloging Data Hygiene

Data Governance Analyst

Semantix

Jan 2019 - Jul 2019 (6 months)

Established automated data quality rules and dictionary standards to enable self-service and improve data literacy. Implemented metadata management, workflow automation, and data lineage tracking in Collibra.

Data Quality Data Dictionary Data Literacy Metadata Management Workflow Automation Data Lineage Collibra