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Craft FirrCF
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Craft Firr

@craftfirr

Creative Director at hashyme, shaping brand narratives and visual work recognized with city, provincial, and national awards.

Indonesia
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At hashyme, I lead brand creative direction, developing concepts and brand narratives while overseeing visual execution. My work has helped secure awards at the city, provincial, and national levels.

As a Video Editor for Djarum Oasis Kretek Factory, I produced a pitch video showing industrial machinery workflows. I managed production from videography and scriptwriting through editing and voice-over, translating technical processes into clear visual content.

At SMK Raden Umar Said, I produce posters, magazine layouts, and other design assets for institutional needs as Head of the OSIS Creative Division. I’ve also studied UI/UX research and design, including Figma design systems, Auto Layout, variants, and high-fidelity prototyping.

Experience

Work history, roles, and key accomplishments

DF
Current

Video Editor

Djarum Oasis Kretek Factory

Jan 2026 - Present (10 months)

Produced a high-stakes pitch video demonstrating industrial machinery workflow for Indonesia's largest tobacco company. Managed end-to-end production including videography, editing, scriptwriting, and voice-over/dubbing.

Education

Degrees, certifications, and relevant coursework

SS

SMK Raden Umar Said

High School Diploma, Visual Design Communication

2024 -

Pursuing a degree in Visual Design Communication, with ongoing studies from July 2024.

MY

MySkill

UI/UX Research, UI/UX Research

2024 - 2024

Studied end-to-end UI/UX Research & Design through 70+ industry-based practical modules, with advanced proficiency in Figma.

SI

Sekolah Desain id

Daily Design Challenge, Design

2024 - 2024

Completed a 14-day intensive design sprint and a 3-day competency assessment to validate design proficiency.

Tech stack

Software and tools used professionally

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