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@covenantumoru
Dedicated media analyst with expertise in communication and marketing.
I am a passionate media analyst with a strong background in communication and marketing. My academic journey culminated in a B.Sc. in Mass Communication from Kogi State University, where I developed a solid foundation in media research and analysis. Over the years, I have honed my skills through various roles, including my recent position at Pplus Measurement Service, where I conduct in-depth media research and provide actionable insights to clients.
My professional experience spans several key roles, including a Social Media Manager at Africa Online Revolution, where I successfully built a vibrant online presence and optimized content for broader reach. During my NYSC at the Nigerian Ports Authority, I coordinated Corporate Social Responsibility programs and ensured effective media coverage of the Authority's events. I am committed to leveraging my skills to promote organizational growth and societal development.
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Work history, roles, and key accomplishments
Pplus Measurement Service
Jan 2022 - Present (3 years 10 months)
Researches and analyzes media coverage for clients, compiles data, and writes detailed analytical reports on media performance.
Nigerian Ports Authority Rivers Port
Jun 2019 - May 2020 (11 months)
Conducted media monitoring, coordinated CSR programs, and assisted in organizing media briefings and events for the Authority.
Africa Online Revolution
Jul 2018 - May 2019 (10 months)
Developed and managed a vibrant online presence, optimized content for reach, and provided analytical reports to management.
The Nation Newspaper
Feb 2017 - Jun 2017 (4 months)
Sourced news content, edited articles, conducted keyword research for SEO, and promoted content on social media while tracking engagement.
Communication and Marketing Research Group
Jan 2011 - Mar 2014 (3 years 2 months)
Assisted in marketing research by conducting experiments, logging data, and performing statistical analyses to present results effectively.
Degrees, certifications, and relevant coursework
Bachelor of Science, Mass Communication
2014 - 2018
Studied Mass Communication, focusing on various aspects of media, communication strategies, and public relations.
Senior Secondary School Certificate, General Studies
2004 - 2010
Completed secondary education with a focus on general studies and preparation for higher education.
First School Leaving Certificate, Elementary Education
1998 - 2004
Completed primary education, laying the foundation for future academic pursuits.
Software and tools used professionally
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