At laCalifornienne, I co-founded and designed a brand focused on vintage watch modifications, taking responsibility for brand development, sales, and content creation. I managed wholesale accounts and B2B sales, building relationships with retail and wholesale partners to grow distribution.
I ran e-commerce operations on Shopify and created Instagram and social media content, including influencer collaborations. I also managed sourcing, production, and vendor relationships, and organized trunk shows and marketing strategies to expand the customer base and increase sales.
Before laCalifornienne, I worked as a Key Wardrobe Stylist and Costume Designer for film, television, and commercial productions. I developed creative concepts and moodboards with production teams, and handled wardrobe sourcing, logistics, fittings, and budgets.
