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Claudio BeldìCB
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Claudio Beldì

@claudiobeld

Project Manager driving multi-market pharma CRM and digital transformation through AI-enabled operations.

Italy
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What I'm looking for

I’m looking for a role where I can lead multi-market transformation programs, translate ambiguity into executive-ready roadmaps, and scale delivery with Agile governance and GenAI automation—while driving measurable culture and operational improvements.

I’m a Project Manager with 6 years in pharma, currently leading a 16-affiliate CRM transformation across Western Europe. My Industrial Engineering foundation, HTA qualification, and Barrett Values certification help me combine technical rigour with human-centred leadership—turning ambiguous multi-market complexity into clear, executive-ready roadmaps. I also deployed AI automation to cut cross-market mapping effort by 40% and accelerate go-live readiness.

Across my roles, I’ve owned program delivery end-to-end: from designing operating frameworks that reduce escalation volume, to delivering an end-to-end forecasting tool rollout across 11 affiliates on time and within a €1M budget. I led regional change using the Barrett Values methodology to measure employee sentiment and achieved ~32% engagement improvement in 18 months, while strengthening vendor governance through a quality-based agency selection framework. Earlier, I designed Western Europe marketing and operations structure, built executive dashboards for same-day decisions, and supported field operations re-engineering that contributed to a 17% increase in pharmacy orders and a 20% rise in physician engagement.

Experience

Work history, roles, and key accomplishments

AI
Current

Global Project Manager

A. Menarini Farmaceutica Internazionale

Oct 2025 - Present (9 months)

Led a Salesforce CRM rollout across 16 affiliates, consolidating multi-market inputs into a single roadmap and reducing C-suite alignment cycles. Built a GenAI workflow to automate 16-market requirements mapping, cutting manual effort by 40%, and redesigned operating frameworks to remove cross-country blockers early.

AI

Regional Project Manager

A. Menarini Farmaceutica Internazionale

Aug 2021 - Oct 2025 (4 years 2 months)

Delivered an end-to-end forecasting tool rollout across 11 affiliates on time and within a €1M budget, onboarding and managing stakeholders and resources. Led a Barrett Values change program to improve employee engagement by ~32% in 18 months and created a vendor governance framework to standardise agency selection and reduce campaign reworks.

AR

Local Project Manager

A. Menarini Industrie Farmaceutiche Riunite

Nov 2020 - Aug 2021 (9 months)

Designed the Western Europe Marketing & Operations structure that underpinned subsequent 16-affiliate program rollouts. Built executive dashboards for same-day commercial decision-making and re-engineered HSOP inputs, contributing to a 17% increase in pharmacy orders and a 20% rise in physician engagement.

Education

Degrees, certifications, and relevant coursework

BC

Barrett Value Centre

Certified Consultant, Barrett Values

Certified consultant (Barrett Value Centre) completed in 2023.

University of Virginia - Darden School of Business logoUB

University of Virginia - Darden School of Business

Digital Transformation (program/course), Digital Transformation

Completed a Digital Transformation program with the University of Virginia Darden School of Business (with BCG) in 2022.

LIUC - Università Carlo Cattaneo logoLC

LIUC - Università Carlo Cattaneo

Master of Science, Industrial Engineering

Completed a Master of Science in Industrial Engineering at LIUC (Università Carlo Cattaneo) in 2021.

LS

LIUC - Business School

Advanced Training Course, Health Technology Assessment (HTA)

Completed an advanced training course in Health Technology Assessment (HTA) through LIUC Business School in 2021.

LIUC - Università Carlo Cattaneo logoLC

LIUC - Università Carlo Cattaneo

Bachelor’s degree, Industrial Engineering

Earned a Bachelor’s degree in Industrial Engineering from LIUC (Università Carlo Cattaneo) in 2019.

Tech stack

Software and tools used professionally

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