At The Bunch, I own influencer and creator collaborations from talent scouting and outreach through briefing, negotiation, execution and follow-up. I manage relationships with creators and talent agencies across fashion, beauty and lifestyle.
I coordinate a team of four creatives and align clients, creators and internal stakeholders on timelines, approvals and campaign deliverables. I also manage budgets, monitor performance and prepare reports that inform future recommendations.
At L'Occitane, I planned and executed paid and organic campaigns with macro, mid-tier and UGC creators. I managed more than 25 seeding and bespoke gifting initiatives, typically involving 30–40 creators per activation, and supported more than eight influencer and brand events.
Earlier, I managed e-commerce and social content at L'Occitane, developed Italian and English copy for Leam, and supported Italian-market marketing and editorial partnerships at Smallable. I work across creator partnerships, campaign execution and performance reporting, with international experience and fluent English.
