At Dataset Nexus Tech, I redesigned LMS onboarding from a manual, sales-led process that took days into an automated self-service flow with instant learner access. I cut the signup form from more than 15 fields to email and password, and product discovery surfaced startup builders as a new core user segment.
I built a design system shared across product and marketing surfaces, and I lead a team of four product designers on live client projects. I also trained the team to use LLM tools across the Double Diamond process and designed and taught two cohorts of a product design program.
At Soundyaad, I own artist retention by encouraging adoption of core features, writing segmented outreach, and tracking artist lifecycle and churn. I produced three product explainer videos and presented a chat-first artist dashboard concept.
As a freelance product designer, I’ve worked on e-commerce, healthcare, betting, and marketing products. My projects include redesigning Quiet Storm’s checkout, designing accessible user journeys for Jenoa Healthcare, and creating an end-to-end peer-to-peer betting app for BetAlmighty.
