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Oluwatoba Dele-Safa

@oluwatobadele-safa

Product Designer with 5+ years experience simplifying complex products and building scalable, user-focused web and mobile experiences.

Nigeria

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What I'm looking for

I’m looking for a product-driven role where I can solve real problems and design scalable web and mobile experiences. I enjoy working on complex products, contributing to product decisions, and collaborating closely with engineering teams. I value ownership, clear communication, and seeing my work shipped and used by real users.

I’m a Product Designer with over five years of experience designing web and mobile products across fintech, SaaS, and data-driven platforms. I started my career during university while studying Chemical Engineering, where I became interested in solving real user problems through design. Since then, I’ve worked with startups and growing teams to take products from early ideas to shipped experiences used by real users.

My work focuses on simplifying complex systems. I’ve designed products involving financial transactions, analytics dashboards, and multi-step workflows where clarity and structure matter. I pay close attention to hierarchy, interaction patterns, and how users move through a product over time. I also contribute to design systems to ensure consistency as products scale.

I work closely with product managers, engineers, and analysts to define requirements, test ideas, and iterate based on feedback and data. I’m comfortable owning the design process end to end, from discovery and user flows to high fidelity UI and implementation.

Outside of client work, I create content around tech and design, and I mentor junior designers who are trying to break into the field. I’m particularly interested in products that sit at the intersection of design, data, and real-world impact, especially in fintech, AI, and consumer platforms.

Experience

Work history, roles, and key accomplishments

Current

Founding Product Designer

Current

Riddo

Apr 2025 - Present (1 year)

Owned end-to-end product design across 50+ screens (dark/light), including trade lifecycle, KYC, transaction history, receipts, and admin dashboard, and built a multi-stage trade flow that reduced estimated drop-off 38% in early testing. Improved identity verification with clearer error states and progress indicators, and reduced dev back-and-forth by 60% using Figma handoff documentation and reus

Product Design Figma Workflow Design KYC UI Design Prototyping

UI/UX Designer

Teleios

Oct 2024 - Apr 2025 (6 months)

Designed core learning platform features (dashboard, courses, certificates, leaderboard, settings) and implemented gamified learning stats (streaks, XP, levels, leaderboard), increasing daily active session length 25%. Collaborated with developers and stakeholders through weekly design reviews and iteration based on live user feedback.

UI UX Design Gamification Design Product Design Figma UX Research Stakeholder Management Agile Scrum Information Architecture

UI/UX Designer

Kashfox

Jun 2024 - Oct 2024 (4 months)

Designed the full KashFox web app from wireframes to high-fidelity UI, including an earnings wallet and transaction tracking to reduce user-reported confusion about balances. Shipped an engagement-linked leaderboard that drove a 20% uplift in weekly returning users and ensured WCAG accessibility with responsive layouts across devices.

UI Design Web App Design Figma WCAG Accessibility Responsive Design Prototyping Usability Testing Information Architecture

UI/UX Designer

UniDeals

Nov 2023 - May 2024 (6 months)

Redesigned the student deals mobile app and website, improving the clarity of how verified students discover and access exclusive deals and discounts. Delivered high-fidelity designs with thorough developer handoff documentation to ensure consistent implementation across mobile and web breakpoints.

Mobile App Design Web Design Product Design Figma Wireframing Responsive Design Developer Handoff Documentation Usability

Lead Product Designer

Melody AI

May 2023 - Oct 2023 (5 months)

Led the product design team building a B2B AI platform that collects business data and returns actionable predictions to help companies improve customer service and operations. Designed data upload, model training, and insights workflows, and created dashboards and reusable design components to make AI outputs understandable and consistent.

Product Designer B2B AI Product Design Workflow Design Dashboards Figma Design Systems Reusable Design Components Prototyping

UI/UX Designer

Rural Farmers Hub

Jun 2022 - May 2023 (11 months)

Redesigned the mobile app for low-literacy rural farmers, improving task success rate by 40%. Conducted field research through interview guides, translated findings into design decisions, and resolved critical UX issues to reduce user error rate.

Human Centered Design Mobile UX Design Low Literacy UX Usability Testing Figma