Christos Liakouris
@christosliakouris
I build Google Ads-led lead-generation systems, tracking, and funnels that improve commercial lead quality.
What I'm looking for
Through DIGIWISE, I lead Google Ads-led acquisition strategy, campaign management, conversion tracking, funnel analysis, reporting, and growth advisory for service businesses and international clients.
As a long-term external partner at JUST IN TIME, I progressed from Performance Marketer to Senior Performance Marketing Strategist. I've managed up to 18 client accounts across more than 60 industries, owning strategy, audits, restructuring, tracking, reporting, optimisation, and client communication.
I connect advertising to the wider acquisition system: messaging, landing pages, measurement, conversion journeys, and lead quality. My visual communication and website art-direction background helps me work closely with creative, web, and account-management teams.
I've rebuilt a dermatology and hair-restoration account from roughly three largely irrelevant monthly enquiries to around 200 in Q1 2026, with client-maintained tracking indicating about 90% relevant or high-value leads. I also use my Dynamic Marketing Algorithm framework and human-directed AI to accelerate research, analysis, creative exploration, and strategic validation.
Experience
Work history, roles, and key accomplishments
Senior Performance Marketing Strategist — External Partner
Mar 2021 - Present (5 years 6 months)
ROLE EVOLUTION
Long-term external agency partnership, progressing from Performance Marketer to Senior Performance Marketing Strategist and expanding from hands-on execution into account direction, client advisory and strategic decision-making.
SCOPE & SCALE
• Managed up to 18 client accounts simultaneously across more than 60 industries, with monthly advertising budgets up to approximately €15,0
Founded DIGIWISE in 2020 as my independent growth and performance consultancy and the entity through which I deliver direct-client and agency-partner engagements.
CORE SCOPE
• Lead engagements end to end, from commercial diagnosis and strategy through campaign planning, hands-on execution, tracking, reporting, optimisation and client advisory.
• Build Google Ads-led acquisition strategies, suppo
Mathematics Instructor — National Exam Preparation
Sep 2010 - Jun 2017 (6 years 9 months)
Delivered mathematics instruction for national university entrance examinations, translating complex quantitative concepts into clear, structured and accessible explanations.
Education
Degrees, certifications, and relevant coursework
University of Liverpool
Master of Science, Digital Marketing
2017 - 2018
Pursued a Master of Science in Digital Marketing, focusing on advanced marketing strategies and digital analytics.
National Technical University of Athens
Bachelor of Science, Applied Mathematics & Physical Sciences
2004 - 2013
Completed a Bachelor of Science in Applied Mathematics & Physical Sciences, developing strong analytical and problem-solving skills.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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