Open to opportunities

Christina Hofmann

@christinahofmann

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Agile project manager driving data-driven digital operations and cross-functional delivery.

Austria

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What I'm looking for

I seek a senior role driving digital operations and analytics-driven product delivery in a collaborative, growth-focused company where I can scale processes and mentor teams.

I am an agile project manager with a strong background in digital operations, analytics integration, and cross-functional team coordination. I design and implement platform setups, OKRs, and Scrum/Kanban workflows to streamline execution and improve outcomes.

At Luminous Labs and prior roles I led digital infrastructure setup, optimized e-commerce and product management, and implemented GA4 and Looker for data-driven decision-making. I focus on measurable results through financial planning, resource allocation, and automation.

I have delivered performance improvements—such as achieving 200% performance goals in acquisition strategies and reducing reporting times by 25% through automated dashboards. I also coordinated multi-country digital projects and launched AI-driven product recommenders in collaboration with IT and marketing teams.

My professional approach is proactive and problem-focused, emphasizing stakeholder engagement, negotiation, and cross-departmental collaboration. I seek roles where I can continue to scale digital operations, embed analytics into workflows, and lead teams to deliver measurable business impact.

Experience

Work history, roles, and key accomplishments

Business Development Lead

Luminous Labs FlexCo & Papperlapapp GmbH

Jan 2023 - Jan 2025 (2 years)

Led digital infrastructure setup and optimized e-commerce, product management, and acquisition strategies; implemented agile frameworks and OKRs and integrated GA4 and Looker to enable data-driven decision-making.

Agile Project Management OKR’S GA4 Looker E commerce Strategy Product Management Data Driven Decision Making Process Automation

Marketing Team Lead

Paysafe Group

Nov 2018 - Nov 2021 (3 years)

Achieved 200% of performance goals through data-driven acquisition strategies and agile workflows; designed automated processes and dashboards that reduced Data Protection Officer reporting time by 25% and supported multi-country product rollouts.

Performance Marketing Acquisition Dashboarding Automation)Agile Workflows Data Analysis Automation

Integrated Business Director

Dentsu GmbH for MediaMarkt

Aug 2016 - Oct 2018 (2 years 2 months)

Managed budgets and digital transformation efficiency projects, coordinated marketing, e-commerce, and IT to launch an AI-driven product recommender and improved cross-department collaboration via agile retrospectives.

Digital Transformation Budget Management Stakeholder Engagement E Commerce Project Coordination Ecommerce

Performance Marketing Manager

ReachLocal GmbH

Mar 2011 - Jun 2016 (5 years 3 months)

Executed performance campaigns focused on ROI and optimization, directing digital marketing projects across distributed teams and integrating performance analysis into campaign workflows.