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@christinahofmann
Agile project manager driving data-driven digital operations and cross-functional delivery.
I am an agile project manager with a strong background in digital operations, analytics integration, and cross-functional team coordination. I design and implement platform setups, OKRs, and Scrum/Kanban workflows to streamline execution and improve outcomes.
At Luminous Labs and prior roles I led digital infrastructure setup, optimized e-commerce and product management, and implemented GA4 and Looker for data-driven decision-making. I focus on measurable results through financial planning, resource allocation, and automation.
I have delivered performance improvements—such as achieving 200% performance goals in acquisition strategies and reducing reporting times by 25% through automated dashboards. I also coordinated multi-country digital projects and launched AI-driven product recommenders in collaboration with IT and marketing teams.
My professional approach is proactive and problem-focused, emphasizing stakeholder engagement, negotiation, and cross-departmental collaboration. I seek roles where I can continue to scale digital operations, embed analytics into workflows, and lead teams to deliver measurable business impact.
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Work history, roles, and key accomplishments
Luminous Labs FlexCo & Papperlapapp GmbH
Jan 2023 - Jan 2025 (2 years)
Led digital infrastructure setup and optimized e-commerce, product management, and acquisition strategies; implemented agile frameworks and OKRs and integrated GA4 and Looker to enable data-driven decision-making.
Paysafe Group
Nov 2018 - Nov 2021 (3 years)
Achieved 200% of performance goals through data-driven acquisition strategies and agile workflows; designed automated processes and dashboards that reduced Data Protection Officer reporting time by 25% and supported multi-country product rollouts.
Dentsu GmbH for MediaMarkt
Aug 2016 - Oct 2018 (2 years 2 months)
Managed budgets and digital transformation efficiency projects, coordinated marketing, e-commerce, and IT to launch an AI-driven product recommender and improved cross-department collaboration via agile retrospectives.
ReachLocal GmbH
Mar 2011 - Jun 2016 (5 years 3 months)
Executed performance campaigns focused on ROI and optimization, directing digital marketing projects across distributed teams and integrating performance analysis into campaign workflows.
Michael Pachleitner Group
Jan 2009 - Oct 2011 (2 years 9 months)
Supported marketing activities and local campaigns, contributing to regional marketing execution and coordination across internal teams.
Degrees, certifications, and relevant coursework
Bachelor, Marketing & Sales
2006 - 2009
Completed a Bachelor in Marketing & Sales at Campus02 Fachhochschule from 2006 to 2009.
Reife- & Diplomprüfung, Business/Commercial Education
2001 - 2006
Completed secondary school (Reife- & Diplomprüfung) at BHAK Monsbergergasse from 2001 to 2006.
Software and tools used professionally
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