Open to opportunities

Chris Izu Amadi

@chrisizuamadi

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Senior Product Designer specializing in conversion-driven fintech and B2B SaaS experiences.

Nigeria

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What I'm looking for

I seek roles where I can lead product and marketing design, build scalable design systems, mentor teams, and drive measurable growth in remote-first fintech or B2B SaaS environments.

I am a Senior Product Designer with 7+ years creating user-centred digital products across fintech and B2B SaaS, blending product, brand, and web design to drive measurable business impact. I led a dashboard redesign at Lenkie that reduced bounce rate by 61% and improved payment completions by 84%, and steered a marketing site redesign that supported a £49M Series A funding round.

I build data-driven design practices using tools like Mixpanel and Microsoft Clarity, create scalable design systems in Figma, and mentor design teams to deliver high-converting experiences. I thrive in remote-first environments and focus on conversion optimisation, product design, and brand elevation to achieve business outcomes.

Experience

Work history, roles, and key accomplishments

Current

Senior Product Designer

Current

Lenkie Technologies

Nov 2023 - Present (2 years 3 months)

Led dashboard and marketing website redesigns that reduced bounce rate by 61% and improved payment completions by 84%, and contributed to a successful £49M Series A by elevating brand perception and conversion performance.

Product Design Design Systems Figma Mixpanel Microsoft Clarity Landing Page Design Brand Identity

Product Design Lead

Autochek Africa

Nov 2022 - Dec 2024 (2 years 1 month)

Led design strategy and a team of 4 designers, built a comprehensive Figma design system across 8+ properties, and launched a gamified dealer self-service app that improved lead generation by 20% in MVP.

Design Leadership Design Systems Figma UX Strategy Cross Functional Collaboration Mentorship

Senior Product Designer

Autochek Africa

Dec 2021 - Oct 2022 (10 months)

Led redesign of vehicle financing e-commerce platform, increasing goal completion rate by 15% and created the company's first Figma design system to accelerate handoffs and ensure consistency.

UX Design Design Systems Figma Prototyping

Product Designer & Brand Strategist

Autochek Africa

Aug 2020 - Dec 2021 (1 year 4 months)

Designed brand identity for a 360° automobile solution and contributed to product and marketing designs that drove 3.5x revenue in the first three months post-launch.

Brand Identity Visual Design Product Design Figma Workflow Optimization Revenue Focused Design

UI/UX Designer

Cars45

Sep 2019 - Aug 2020 (11 months)

Designed self-service portal and marketing pages that reduced call center complaints by 25% and improved partner interactions by 15%, and optimized inventory UX to reduce redundant listings by 22%.

UI Design UX Landing Page Design User Research Prototyping HTML CSS Visual Design

Brand & Marketing Designer

Cars45

Aug 2016 - Sep 2019 (3 years 1 month)

Designed logo and brand identity system that supported rapid growth and created campaign materials and pitch decks that increased conversion rate from 7% to 28%.

Brand Identity Visual Storytelling Adobe Creative Suite Presentation Design

Marketing Designer

Jumia Nigeria

Nov 2015 - Aug 2016 (9 months)

Designed conversion-optimised landing pages and social content that increased social engagement by 75% and created an HTML/CSS homepage redesign that boosted purchases by 15%.

Landing Page Design HTML CSS Social Media Design Visual Storytelling Web Performance A B Testing