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Chiwendu Mgbakabala

@chiwendumgbakabala

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Digital Growth Strategist & Creative Director | Performance Marketing & Operations

Nigeria

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What I'm looking for

I want to lead brand storytelling end-to-end—strategy, content, and performance—while partnering with clients who value on-brand creative, clear reporting, and creative production that scales engagement and conversions.

Growth focused Digital Marketer and Creative Director with proven experience designing end-to-end social media strategies, digital campaigns and content architectures that converts.

Skilled at bridging the gap between high impact storytelling and performance analytics to increase brand awareness, audience engagement and revenue.

Experienced in managing cross channel marketing operations, content calendars and client communications to deliver sustainable business growth.

Technical & Strategic Toolkit:

Growth & Marketing: Performance Marketing, Funnel Optimization, Campaign Analytics, Meta Business Suite, Google Analytics
Design & Media: Content Strategy, CapCut, Canva, Figma, Adobe Lightroom
Operations & Management: CRM Systems, Google Workspace, Project Coordination, Client Relation

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Manager& Creative Dir.

Current

Stiqsbrand

Jan 2025 - Present (1 year 7 months)

Directed multimedia production from concept/script through shooting and final editing, supporting education-focused projects. Developed social media strategies, managed client communications/feedback, and tracked performance metrics to support audience growth and conversions.

Creative Direction Multimedia Production Video Production Video Editing Photography Social Media Strategy Content Strategy Campaign Planning Brand Management Performance Metrics Audience Engagement Analytics Reporting

Executive Assistant & Digital Marketing

We Make Magic

Jan 2024 - Jan 2025 (1 year)

Provided creative direction across brand storytelling, campaign strategy, and visual identity, supporting rollout of digital marketing campaigns. Coordinated executive calendars and managed content/project deadlines with copywriting and editorial responsibilities.

Creative Direction Brand storytelling Campaign Strategy Visual Identity Executive Support Calendar Management Social Media Management Content Strategy Copywriting Editorial Direction Stakeholder Management

Customer Service Representative

Pace Profiles

Jan 2021 - Jan 2021 (0 months)

Managed client accounts and handled incoming inquiries, resolving service issues to maintain customer satisfaction. Supported performance marketing and reporting activities.

Customer Service Client Account Management A B Testing Google Analytics

Event Hostess

Blooming Rays

Jan 2019 - Jan 2021 (2 years)

Managed event floor logistics including reservations and guest seating during high-volume shifts to support a positive guest experience. Supported marketing operations including CRM lead routing and funnel optimization.

Event Hosting Reservations Management Guest Seating Lead Routing Funnel Optimization