Chitrangad Shukla

I'm a strategic marketing professional with an MBA from MICA, driven by a passion for cultivating brand growth and expanding market reach through insights backed by data. I've got a proven track record in brand building, managing e-commerce categories, direct sales, and analytics. My experience includes serving as the Associate Brand Manager at Beardo and leading brand and digital marketing efforts, like social media content strategies that saw an incredible 335% jump in organic impressions. I'm also skilled at crafting impactful brand stories and have led new product development projects from start to finish.

My career highlights include managing the Deodorant category at Beardo, where I strategized e-commerce content for over 15 SKUs and Product Detail Pages across 6 online marketplaces to boost key metrics like click-through rate, conversion rate, and Return on Ad Spend. I also spearheaded the end-to-end New Product Development (NPD) for "Beardo x Nisaki - G&T EDP," guiding a cross-functional team through all stages from ideation to pre-launch. Additionally, I directed the digital marketing and social media content strategy for @HumansofBeardo, leading to significant organic increases in impressions and accounts reached. I'm looking for brand managerial and digital strategy/engagement roles where I can leverage these skills to drive significant impact.

Beyond my professional experience, I have a B.Sc. in Physics (H) from DIT University. I've also completed certifications in Hospitality Luxury Brand Management, Digital Advertising, AI-Powered Marketing, Incorporating PPC in Marketing Strategies, and SEO. My interests extend to content creation, where I've generated over 47,000 views on YouTube, building an audience around unique music production and musical challenges.