Chhavi Khanna
@chhavikhanna1
I lead SEO-driven editorial teams and build research-backed content strategies that improve engagement and search performance.
IndiaWhat I'm looking for
I've led content teams at IMARC Group, managing the full editorial cycle from topic ideation and research through publishing while improving quality, consistency, engagement, search ranking, and clarity.
As Assistant Manager – Content, I create editorial style guides, tone-of-voice documentation, and writing templates, and partner with SEO and marketing teams to optimize content KPIs. Previously, as Business Editor and Content Writer, I directed writers, trained teams, edited SEO-focused drafts, and produced articles, blogs, PRs, and industry summaries across multiple verticals.
I bring research-backed writing, structured workflows, strong brand voice development, and a creative storytelling approach to making complex information accessible.
Experience
Work history, roles, and key accomplishments
Assistant Manager – Content
IMARC Group
Jan 2025 - Present (1 year 7 months)
Leading a team of writers and editors, ensuring content quality and consistency. Managing the full content cycle from ideation to publishing, and analyzing metrics to improve content KPIs.
Business Editor
IMARC Group
Oct 2023 - Dec 2024 (1 year 2 months)
Directed daily activities of writers, ensuring content quality and accuracy. Improved drafts through advanced SEO-based editing and conducted training sessions for writers.
Content Writer & Associate Content Writer
IMARC Group
May 2021 - Oct 2023 (2 years 5 months)
Developed long and short-form content including industry summaries, articles, blogs, and PRs. Mentored junior writers and conducted high-volume research for content planning.
Content Writer
College Duniya
Jan 2020 - Jan 2021 (1 year)
Produced comprehensive exam guides, admission content, college reviews, and student resources. Ensured clarity, structure, and informational accuracy across all published resources.
Education
Degrees, certifications, and relevant coursework
Maharshi Dayanand University
Bachelor of Education, Education
Pursued a Bachelor of Education with a focus on teaching methodologies, curriculum development, and educational psychology.
Amity University
Bachelor of Arts, Arts
Completed a Bachelor of Arts with comprehensive study in communication, literature, sociology, and psychology.
Ryan International School
Higher Secondary Certificate, Humanities
Completed 12th grade in Humanities with focus on Political Science, Psychology, English Literature, and Sociology.
THEOS Bakery
Professional Certification, Baking and Confectionery
Completed intensive hands-on training in professional baking and confectionery, including recipe development and product presentation.
All India Performing Arts
Kathak Classical Dance Certification, Performing Arts
Completed seven years of rigorous training in Kathak classical dance, mastering intricate rhythmic patterns and expressive storytelling.
Availability
Location
IndiaAuthorized to work in
Social media
Job categories
Skills
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