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Chhavi handa

@chhavihanda

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Growth-oriented paid acquisition marketer focused on scalable audience-driven growth.

India

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What I'm looking for

I seek a role combining paid acquisition and social content experimentation where I can optimize campaigns, scale messaging frameworks, and drive audience-led growth.

I am a growth-oriented marketer specializing in paid acquisition across Meta Ads and Google Ads, managing monthly budgets exceeding AED 10,000 and maintaining a consistent 1.4–1.6 ROAS through structured A/B testing and campaign optimization. I run creative experiments, perform audience and keyword research with SEMrush and Google Keyword Planner, and analyze CTR, CPC and traffic behavior via Google Analytics to drive measurable improvements.

I have delivered 15+ creative experiments, developed content and messaging frameworks for D2C brands, and built Instagram content strategies and sample visual layouts in Canva. I hold certifications in Social Media Marketing (HubSpot), Social Marketing (Hootsuite), and Google Ads Display, and I seek roles where I can combine paid media insights with social content experimentation to scale messaging and audience-led growth.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Associate

Current

UniBots Media Pvt Ltd

Apr 2025 - Present (1 year 2 months)

Manage paid acquisition across Meta Ads and Google Ads with monthly budgets > AED 10,000, maintaining 1.4–1.6 ROAS through A/B testing and campaign optimization; executed 15+ creative experiments and used analytics to improve CTR and reduce CPC.

Meta Ads Google Ads A B Testing Google Analytics SEMrush Google Keyword Planner Creative Testing Campaign Optimization