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Chelsea Durrant

@chelseadurrant

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Digital media marketing specialist at DezKel Collection, revamping social platforms across three brands.

Jamaica

Message

At DezKel Collection, I refine brand messaging and positioning, develop marketing campaigns, and secure brand and influencer partnerships. I also lead the strategic revamp and management of social media platforms across three brands, using audience insights and analytics to inform content strategy.

Previously, I planned and executed social campaigns at DCM Media, managed social pages for Our Today, and created content and monthly analytics reports at Jamaica Observer Media Group and Ramble Media Corporation.

Experience

Work history, roles, and key accomplishments

Current

Marketing and Social Media Manager

Current

DezKel Collection

May 2026 - Present (6 months)

Refine brand messaging and positioning to strengthen brand identity and align communications with business objectives. Develop and execute marketing campaigns, coordinating promotional activities and creative production to increase brand visibility and audience engagement.

Brand Messaging Marketing Campaigns Social Media Management Audience Engagement Brand Partnerships Content Strategy Analytics

Creative Officer

DCM Media

May 2025 - May 2026 (1 year)

Planned, ideated, and executed social media campaigns, monthly content calendars and timely content plan submissions. Developed and implemented tailored social media strategies aligned with brand goals and audience insights.

Social Media Campaigns Content Calendar Social Media Strategy Content Creation Analytics Reporting Live Event Coverage Creative Direction

Social Media Manager

Our Today

Nov 2024 - May 2025 (6 months)

Spearheaded the aesthetics refresh of their respective social media pages. Created and implemented growth strategies that improved overall social media presence.

Social Media Management Content Creation Growth Strategy Facebook Instagram Twitter TikTok

Digital Media Specialist

Jamaica Observer Media Group

Jan 2021 - Oct 2024 (3 years 9 months)

Crafted and shared innovative and engaging content (video and stills) for Facebook, Instagram, Twitter and TikTok. Provided concise monthly analytics reports to the Digital Media Manager and devised and implemented monthly digital content strategies aligned with the brand's long-term objectives.

Social Media Strategy Live Show Content Audience Engagement Community Management Content Creation Social Media Management Analytics Reporting Digital Content Strategy Facebook Instagram Twitter TikTok

Social Media Co-ordinator

Ramble Media Corporation

Sep 2019 - Apr 2020 (7 months)

Tasked with creating graphic content promoting current events and the latest entertainment news stories on the website to boost online readership. Provided monthly analytic reports for Facebook, Instagram and Twitter to the Marketing Manager.

Social Media Analytics Graphic Design Content Creation Analytics Reporting Facebook Instagram Twitter