At TaniAfrika, I translated the needs of movers and drivers into user flows, information architecture, and a progressive web app covering 166 screens. I also designed checkout and payment states and built the shared design system in Figma.
At Kitrel, I was the sole designer for Meetamore, taking product design from concept to launch. The app passed 1,000 downloads with zero paid acquisition, and my designs helped the company secure additional funding.
I co-founded Kreative Cirkuit, a conversion-focused web design studio, and developed a structured audit method for messaging, page structure, social proof, and calls to action. I also founded and host Kenyan Design Konversations, a community with 4,000+ members and 100+ podcast episodes.
