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Celina Amorim

@celinaamorim

Pricing Analyst at Shark Ninja who automated global invoice pricing by consolidating five manual Excel reports into one tool.

United Kingdom

Message

At Shark Ninja, I automated the global invoice pricing architecture by consolidating five manual Excel reports into a single tool using Power Query, SQL, and Claude AI. This reduced a full day of manual processing while ensuring 100% data accuracy.

I work with teams across the globe to align pricing strategies with local laws and market reasoning, and I’m the point of contact for pricing questions at the UK offices. I also manage and distribute Proforma files to support sales and stock planning.

Previously, at Pandora Jewellery and ASOS, I supported merchandising and pricing priorities through performance reporting, trade actions, clearance processes, and forecasting. At Hush, I supported the Microsoft Dynamics 365 implementation, including user testing, process improvements, and colleague training.

Experience

Work history, roles, and key accomplishments

Current

Financial Analyst, Pricing

Current

Shark Ninja

Mar 2026 - Present (7 months)

Automated global invoice pricing architecture by consolidating manual Excel reports into a single tool using Power Query, SQL, and Claude AI, reducing manual processing time. Collaborated with global teams to align pricing strategies and managed Proforma files across all teams.

Power Query SQL Claude AI Pricing Strategy Data Analysis Cross Functional Collaboration

Assistant Merchandiser Financial Planning

Pandora Jewellery

Dec 2024 - Feb 2026 (1 year 2 months)

Tracked business performance and supported trade actions by creating and analyzing reports, spotting trends, and managing the WSSI. Collaborated with the wider business to deliver merchandising and pricing priorities and supported seasonal activities and promotional events.

WSSI Reporting Trend Analysis Merchandising Pricing Cross Functional Collaboration

Pricing Assistant

ASOS

Jun 2023 - Nov 2024 (1 year 5 months)

Supported the end-to-end clearance process, including sign-off, implementation, and monitoring of day sales and forecasting. Developed and improved the Markdown Roll Sheet and built Power BI, Excel, and MicroStrategy reports to support trade meetings and forecasting.

Power BI Excel Microstrategy Pricing Forecasting Data Analysis

Merchandise Admin Assistant / Customer Service Advisor

Hush

Jun 2021 - Jun 2023 (2 years)

Joined in Customer Care before transitioning into the Merchandising team. Played a key role in implementing Microsoft Dynamics 365, supporting user testing, process improvements, and colleague training. Supported merchandising with day-to-day administration and data maintenance.

Microsoft Dynamics 365 Customer Service Merchandising Data Management Training