Open to opportunities

Cecilia Jacob-Okoro

@ceciliajacobokoro

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Results-driven PR and marketing strategist with a passion for brand growth.

Nigeria

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What I'm looking for

I am looking for a dynamic role that allows me to leverage my skills in brand strategy and marketing while fostering collaboration and innovation within a forward-thinking team.

I am a results-driven communications and marketing strategist with over three years of experience at the intersection of brand strategy, creative direction, partnerships, PR, and marketing. I specialize in scaling brands, building impactful collaborations, and driving customer engagement through data-driven strategies. My expertise spans the beauty, luxury, and lifestyle sectors, where I have led high-impact campaigns for renowned global brands like Maybelline New York, YSL Beauty, and Moët & Chandon.

In my role as an Account Manager at Redrick Public Relations, I served as the primary contact for PR accounts, crafting exceptional written and oral tailored campaigns that boosted visibility and product sales. My ability to analyze complex situations and collaborate with cross-functional teams has resulted in a 30% increase in brand awareness for key clients. I have established and nurtured strategic partnerships to drive engagement and market penetration, while also mentoring junior staff to achieve professional growth and deliver client success.

Experience

Work history, roles, and key accomplishments

Account Manager

Redrick Public Relations

Oct 2023 - Dec 2023 (2 months)

Served as the primary contact for PR accounts, crafting tailored campaigns that boosted visibility and product sales. Established strategic partnerships and led a team of junior staff, resulting in a 30% increase in brand awareness for key clients.

Public Relations Campaign Management Strategic Partnerships Team Leadership Data Analytics Influencer Marketing Communication Skills Brand Strategy Client Engagement Market Penetration

Key Account Manager

Redrick Public Relations

Jan 2022 - Oct 2023 (1 year 9 months)

Elevated from PR Assistant to Key Account Manager in 6 months. Spearheaded PR campaigns, fostered client relationships, and mentored junior team members, ensuring alignment with business objectives.

Public Relations Client Relationship Management Campaign Strategy Media Relations Mentoring Junior Team Members Communication Skills Networking Storytelling Strategic Planning

PR Assistant

Redrick Public Relations

Aug 2021 - Jan 2022 (5 months)

Engaged in brainstorming sessions and assisted in developing PR materials. Managed PR content across various channels, contributing innovative ideas to enhance brand visibility.

Public Relations Content Management Creative Thinking Communication Skills Editing Proofreading Campaign Development Team Collaboration Social Media Management Brand Awareness

Education

Degrees, certifications, and relevant coursework

Babcock University

Bachelor of Science, Political Science

2014 - 2018

Studied Political Science, focusing on the principles of governance, political theory, and public policy. Developed critical thinking and analytical skills essential for understanding political systems and their impact on society.