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Catherine Guevara

@catherineguevara

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Product Designer at Synapbox who redesigned AI platforms and increased tool adoption by 40%.

Brazil

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What I'm looking for

I’m interested in helping creative teams and brands strengthen their vision, improve their operations, and reduce friction through tailored processes that support innovation and productivity.

At Synapbox, I led UX and UI design for AI-powered B2B platforms focused on market research and data visualization. I turned complex behavioral data into user-centered digital solutions, and my UX strategies increased internal tool adoption by 40%.

At KODGAV, I led UX/UI work for a B2B e-commerce platform, shaping responsive interfaces and user-based strategies that helped increase engagement by 45%. I also founded Astoria Design, developing its brand from the ground up through creative direction, visual identity, digital content, and strategy.

Across more than 80 projects, I’ve designed visual experiences, digital products, and systems that improve creative workflows. My toolkit includes Figma, Notion, and Adobe Creative Cloud, and I’m especially interested in turning creative-process friction into clarity through thoughtful design systems.

Experience

Work history, roles, and key accomplishments

Product Designer

Synapbox

Oct 2022 - Jun 2024 (1 year 8 months)

En Synapbox lideré el diseño de experiencias (UX) e interfaces (UI) para plataformas B2B basadas en inteligencia artificial, orientadas a research de mercado y visualización de datos.
Mi misión: transformar datos complejos de comportamiento en soluciones digitales escalables, funcionales y centradas en el usuario.
Estudié cómo las personas adoptaban productos digitales y diseñé herramientas que ay

Lead UX/UI Designer

KODGAV

Feb 2021 - Mar 2022 (1 year 1 month)

En KODGAV lideré el diseño de experiencias (UX) e interfaces (UI) para fortalecer la presencia digital de la marca en el sector agroindustrial global.
Mi meta: crear una experiencia intuitiva, alineada con los valores de la empresa, y potenciar su plataforma de e-commerce B2B.
Diseñé soluciones pensadas para conectar tecnología, estética y eficiencia, en un sector poco explorado digitalmente.

🎯 L

Founder

Astoria Design

Oct 2019 - May 2021 (1 year 7 months)

I founded Astoria Estudio as a personal design brand focused on strategic, visual, and narrative development. I led all aspects of the brand, including creative direction, art direction, graphic design, digital content creation, and overall brand strategy.

🚀 Key responsibilities:
• Strategic planning and brand development from the ground up.
• Creation of visual identity, branding systems, and pr

Fundadora

Astoria Design

Oct 2019 - May 2021 (1 year 7 months)

Fundé Astoria Estudio como una marca personal de diseño independiente con enfoque estratégico, visual y narrativo. Lideré integralmente el desarrollo de la marca desde cero, asumiendo roles de dirección creativa, dirección de arte, diseño gráfico, contenido y estrategia digital.

🚀 Responsabilidades clave:
• Planificación estratégica y conceptualización de marca.
• Creación de identidad visual, br

Social Media Director & Designer

Bartech

Apr 2019 - Oct 2019 (6 months)

I led the Social Media department for two tech-driven companies:
• Bartech, a software development company.
• Sensus, a B2B marketing firm.

My work focused on crafting and executing digital communication strategies that aligned with each brand’s tone and goals. From creative direction to performance tracking, I managed every step of the social media lifecycle while leading cross-functional teams.

Directora de Social Media & Diseñadora

Bartech

Apr 2019 - Oct 2019 (6 months)

Lideré el área de Social Media para dos empresas del sector tecnológico:
• Bartech, enfocada en desarrollo de software.
• Sensus, especializada en marketing B2B.
Mi rol combinó creatividad, análisis y liderazgo de equipos para crear estrategias de comunicación digital sólidas y medibles. Gestioné la presencia de marca en redes sociales, desde la conceptualización visual y verbal hasta la ejecución

Graphic Designer

Sinergia en línea

Mar 2019 - Jul 2019 (4 months)

I joined the creative team at Sinergia en Línea, a digital agency based in Bogotá, Colombia, where I worked remotely with medical professionals across various specialties including ophthalmology, dermatology, gynecology, neurology, and spine surgery.

My main challenge was to translate complex and technical medical language, from diagnoses and treatments to common conditions, into accessible and v

Diseñadora gráfica

Sinergia en línea

Mar 2019 - Jul 2019 (4 months)

Fui parte del equipo creativo de la agencia digital Sinergia en Línea, colaborando de manera remota desde Venezuela con marcas del sector médico en Colombia. Tuve la oportunidad de trabajar con especialistas en oftalmología, dermatología, ginecología, neurología y cirugía de columna, desarrollando una comunicación visual clara, empática y profesional.

Mi mayor reto fue traducir conceptos técnicos

Social Media Strategyst & Community manager

627 Design agency

May 2018 - Oct 2018 (5 months)

I worked remotely as an independent creative partner with 627 Design Agency, where I held a hybrid role blending social media management, brand consulting, and content strategy.

My focus was to develop organic growth strategies and foster meaningful engagement between brands and their audiences through compelling storytelling and performance-driven content.

✨ Key responsibilities:
• Designed and

Graphic Designer

Concepto In

Oct 2017 - May 2018 (7 months)

As a member of Concepto In’s creative team, I worked across various branding and visual communication projects. I focused on creating marketing assets that enhanced brand presence across digital and print platforms, supporting both positioning strategies and commercial goals.

✨ Key responsibilities:
• Created graphic materials for advertising campaigns and brand communications.
• Designed visuals

Community Manager

La máquina de hacer Pájaros

Dec 2016 - Sep 2017 (9 months)

As a freelance Community Manager at this creative digital agency, I led and executed social media strategies for brands in food, visual merchandising, entrepreneurship, and marketing sectors. My role combined bilingual copywriting, community building, content curation, and performance analytics.

✨ Key responsibilities:
• Planned and managed digital strategies across social platforms.
• Wrote crea

Graphic Designer and Community Manager

DoceCatorce Agencia

Jul 2016 - Oct 2016 (3 months)

As part of my professional internship to earn a degree as a Higher University Technician in Integral Design, I joined DoceCatorce Agencia, a creative agency where I worked on-site as both a Graphic Designer and Community Manager.

This role allowed me to merge visual design with social media strategy, delivering consistent, engaging, and brand-aligned content across multiple industries, including

Gallery Assistant & Event Planner assistant

El Impulso

Apr 2012 - Jul 2012 (3 months)

As part of my professional internship to obtain my Visual Arts diploma, I worked as an assistant at the Juan Carmona Alternative Gallery within the Presidency Office of El Impulso, one of Venezuela’s most renowned regional newspapers. My role focused on cultural event coordination, gallery operations, and exhibition logistics.

🎯 Key responsibilities:
• Assisted with exhibition setup and takedown

Graphic Designer Intern

Universidad Centroccidental Lisandro Alvarado (UCLAve)

Nov 2011 - Feb 2012 (3 months)

As a graphic design intern at the Distance Education Division (SEDUCLA), I supported the university's internal communication efforts by creating visual materials aimed at engaging and informing the academic community, especially undergraduate students.

🎯 Key responsibilities:
• Design of institutional communication assets.
• Creation of flyers, posters, newsletters, reports, and visual banners.
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Lic. Diseño Integral, Design and Visual Communications, General

2013 - 2018

Durante mi formación en Diseño Integral exploré una amplia variedad de disciplinas que me brindaron una perspectiva holística del proceso creativo, estratégico y técnico del diseño.

Mis áreas de estudio incluyeron:

• Diseño gráfico, editorial y web
• Fotografía, audiovisual y edición de video
• Diseño de modas, industrial y artesanal
• Empaques, señalética, visual merchandising y expografía
• Di

🏫 Escuela Técnica de Artes Martín Tovar y Tovar

Técnico Medio en Artes Visuales (Mención Artes Gráficas), Arte y Diseño

2009 - 2012

Durante mi formación en la Escuela Técnica de Artes Martín Tovar y Tovar, seguí un plan de estudios especializado en artes y obtuve el título de Técnico Medio en Artes Visuales, con énfasis en Artes Gráficas.

Mis estudios incluyeron una amplia gama de disciplinas artísticas:
• Diseño gráfico
• Fotografía analógica y digital
• Artes gráficas
• Pintura
• Dibujo
• Escultura
• Historia del arte, esté