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Caroline Lambert

@carolinelambert

Content writer at Rank Flux Digital who delivered SEO- and GEO-driven content across crypto, iGaming, Web3, and blockchain.

South Africa

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At Rank Flux Digital, I delivered SEO- and GEO-driven content across crypto, iGaming, Web3, and blockchain, strengthening organic visibility and audience engagement. I created landing pages, buying guides, long-form articles, breaking news, and analysis reports for clients across multiple markets.

At The Urban Writers, I ghostwrote 86 books on topics including parenting, health, psychology, holistic wellness, and personal development. Earlier, I founded and operated Antique Hoarders, an e-commerce antique store, overseeing its strategy, marketing, sales, and lead generation.

Experience

Work history, roles, and key accomplishments

Freelance Content Writer

Rank Flux Digital

Nov 2024 - Dec 2025 (1 year 1 month)

Delivered GEO- and SEO-driven content in the crypto, iGaming, Web3, and blockchain industries. Met demanding production targets and high-volume deadlines while adjusting tone, search strategy, and localisation for each market.

SEO GEO Content Writing Cryptocurrency IGaming Web3 Blockchain Localization Editorial Content NDA

Freelance Content Writer

Pulsion / Requiment / Velappity / IT Consultant

Jan 2024 - Dec 2025 (1 year 11 months)

Produced top-quality blogs, service pages, whitepapers, and landing pages for SaaS, technology, and IT consulting companies. Structured and published content within WordPress and optimised content to align with SEO, GEO, and AEO best practices.

SEO GEO AEO Content Writing WordPress SaaS Technology IT Consulting UI UX Conversion Rate Optimization

Freelance Copywriter / Content Writer

Publishing Life Services

Mar 2024 - Sep 2024 (6 months)

Planned, researched, and developed publication-ready book outlines across different genres. Crafted compelling author biographies, marketing copy, and book descriptions for online marketplaces.

Copywriting Content Writing Book Outlining Biographies Marketing Copy Book Descriptions Editorial Collaboration

Contract Content Writer

Better Me

Aug 2022 - Aug 2024 (2 years)

Wrote research-driven health, fitness, and general wellness content that increased engagement and supported the overall content strategy. Delivered medically sensitive articles following strict editorial guidelines and evidence-based best practices.

Content Writing Health Fitness Wellness E E A T Medical Writing Research Editorial Guidelines

Freelance Content Writer

Venture 4th Media

Aug 2021 - Dec 2023 (2 years 4 months)

Delivered high-volume and SEO-driven content for multiple ultra-niche websites to improve organic visibility. Implemented E-E-A-T principles and optimised content using internal linking, on-page SEO, and keyword research.

SEO Content Writing E E A T Keyword Research Internal Linking On Page SEO Niche Content

Contract Ghostwriter / Content Writer

The Urban Writers

Jan 2017 - Dec 2021 (4 years 11 months)

Ghostwrote 86 books covering parenting, health, psychology, holistic wellness, and personal development. Conducted comprehensive research and wrote SEO-optimised website content for clients.

ghostwriting Content Writing SEO Research APA Standards Book Writing Content Marketing

Founder & Director

Antique Hoarders

Jan 2004 - Dec 2017 (13 years 11 months)

Founded and operated one of the first Facebook stores in South Africa, overseeing business strategy, marketing, sales, and lead generation. Managed pricing, customer experience, inventory, supplier relationships, and order fulfillment.

entrepreneurship Ecommerce Business Strategy Marketing Sales Lead Generation Inventory Management Customer Experience