Caroline Kibati
@carolinekibati
Founder and digital strategist building brand-audience relationships through technology and storytelling for social behavioral change.
KenyaWhat I'm looking for
I’m a communications leader and founder who builds relationships between brands and their audiences by combining technology with storytelling to drive social behavioural change. I bring an end-to-end mindset across digital content, outreach, and brand building—turning strategy into execution.
In my recent roles, I’ve led digital content consulting, communications, and digital outreach in Nairobi-based teams, strengthening how organizations engage people through clear messaging and effective digital campaigns. Previously, I’ve owned digital strategy work that included analyzing user experience data, initiating digital projects, reporting on planned and current strategies, and ensuring delivery within budget.
My background also spans brand strategy and content creation: managing day-to-day media plan development, budgetary analysis, campaign maintenance, and post-campaign reporting to inform future recommendations. Earlier, I applied SEO and analytics practices—covering web analytics, split testing, and social media marketing—to grow content performance and engagement.
Experience
Work history, roles, and key accomplishments
Digital Content Consultant
Girl Effect
Sep 2023 - Present (2 years 10 months)
Digital Content Consultant for Girl Effect, supporting digital content work for the Wazzii offering.
Worked as Digital Content Consultant -Wazzii at Girl Effect.
Digital Outreach Associate
Living Goods
Jul 2022 - Jan 2024 (1 year 6 months)
Communications and Digital Outreach Associate at Living Goods, supporting digital outreach activities.
Worked as Communications and Digital Outreach Associate at Living Goods.
Digital Media Specialist at Population Services International, supporting digital media activities.
Digital Communications Coordinator at Triggerise, supporting communications and digital activities.
Analyzing user experience data, initiating digital projects, reporting on planned and current strategies.
Leading effective digital marketing strategies and ensuring that projects are executed within budget.
Manage the day-to-day media plan development, budgetary analysis, maintenance and implementation of campaigns, working closely with activation teams to ensure that media plans are executed smoothly.
Utilize knowledge and understanding of client’s products/services and industry to inform sound strategy and recommendations.
Effectively manage all daily tasks as well as guide development while remain
Write engaging fashion and lifestyle content.
Conduct research to obtain factual information and authentic detail.
Choose subject matter that interests readers.
Work with clients to shape the material so it can be published.
Manage the blog community by moderating and responding to comments.
SEO implementation.
Handle social media marketing activities such as posting to Instagram, Twitter and Face
• Meeting and liaising with clients to discuss and identify their advertising requirements.
• Working with agency colleagues to devise an advertising campaign that meets the client's brief and budget.
• Presenting, alongside agency colleagues (particularly the account manager), the campaign ideas and budget to the client.
• Working with the account manager to brief media, creative and research st
Hands on experience and implementation of acquired Information Technology Knowledge.
Education
Degrees, certifications, and relevant coursework
United States International University - Africa
Masters, Strategic Corporate Communication
2016 - 2017
Strathmore University
Diploma in Business Management, Business/Managerial Economics
2015 - 2015
ICE Training College
Proffesional Certificate in Marketing (CIM), Marketing
2013 - 2014
Jomo Kenyatta University of Agriculture and Technology (JKUAT)
Bachelor's degree, Business and Information Technology
2010 - 2013
Daystar University
Certificate in Editing and Publishing, Certificate in Editing and Publishing
2010 - 2010
Moi Girls School Nairobi
Kenya Certificate of Secondary Education
2006 - 2009
Availability
Location
KenyaAuthorized to work in
Website
mskibati.comJob categories
Skills
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