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Caroline du ToitCT
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Caroline du Toit

@carolinedutoit

I build cohesive brands and digital product experiences through visual systems, storytelling, and user-centred design.

France
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What I'm looking for

I'm looking to build brands and digital products where visual storytelling, user experience, and experimentation can work together to create meaningful final experiences.

I recently shaped brand and product experiences at DejaBlue, directing video content, designing web and product experiences, and creating brand assets for a cohesive visual identity.

Through dutoitstudio, I’ve partnered with startups, wellness practitioners, educational platforms, and hospitality brands on art direction, branding, digital product design, and visual storytelling.

I’ve also designed immersive, AI-enabled work simulations at Traverse and contributed to end-to-end digital learning experiences for local and global clients at Groundflr.

My fine arts and new-media background informs how I approach every project: I think about the final experience before the pen hits the paper or the pixel touches the screen, using process and fast failure to find the next design solution.

Experience

Work history, roles, and key accomplishments

DejaBlue logoDE

Brand and Product Designer

May 2025 - Sep 2025 (4 months)

At DejaBlue, I worked as a brand and product designer, contributing across a wide range of creative outputs. I was involved in producing and directing video content, designing and developing web and product experiences, and creating brand assets that supported a cohesive visual identity. My role also included working on tender projects and presentation design, ensuring complex information was comm

dutoitstudio. logoDU

Freelance Digital Designer

Jan 2017 - May 2025 (8 years 4 months)

As the founder of dutoitstudio, I’ve had the opportunity to work across a wide range of creative disciplines. From art direction and branding to digital product design and visual storytelling. I’ve partnered with startups, wellness practitioners, educational platforms, and hospitality brands to build unique identities and engaging digital experiences.

Traverse logoTR

Digital Designer

Sep 2023 - Oct 2024 (1 year 1 month)

At Traverse, a growing start-up, I worked with a forward-thinking team to build immersive work simulations that mirror real-world professional environments. Traverse is a product that uses embedded AI to simulate day-to-day workplace tasks, including sending and receiving emails, chatting with colleagues, and participating in virtual meetings and challenges. The goal is to give users practical, ro

Groundflr logoGR

Digital Designer

Jun 2023 - Oct 2024 (1 year 4 months)

During my time at Groundflr, a Cape Town-based digital learning agency, I collaborated with local and global clients alongside learning strategists, designers, and mentors. I contributed to the creation of impactful learning experiences across a range of projects. Groundflr focuses on delivering end-to-end learning solutions that add real value and help clients achieve clear, measurable outcomes.

CHUNGDAHM Learning logoCL

Head English Teacher and Curriculum Coordinator

Feb 2021 - Apr 2023 (2 years 2 months)

I designed and delivered a comprehensive English curriculum aligned with departmental goals and academic standards. I led and mentored the English department team, providing training, direction, and regular performance feedback to maintain consistency and improve outcomes. I integrated technology and multimedia tools into classroom practice to create more dynamic and interactive learning experienc

Apax Leaders logoAL

English Second Language Teacher

Oct 2019 - Jan 2021 (1 year 3 months)

Designed lesson plans and instructional materials aligned with school standards, creating engaging classroom activities that supported language acquisition and proficiency. Conducted regular assessments to track student progress, providing clear feedback to learners and maintaining ongoing communication with families. Integrated technology and multimedia tools into lessons to build more dynamic an

The Artlab logoTA

Fine Art Specialist & Graphic Designer

Jan 2019 - Jul 2019 (6 months)

Art Lab is a renowned printing studio based in Cape Town, known for its commitment to quality, professionalism, and fast turnaround times. I was in charge of the Fine Art Department, overseeing fine art scanning, printing, and client consultation. I also designed a wide range of creative assets for brands, businesses, and restaurants, tailored to specific client needs and brand identities. In addi

Education

Degrees, certifications, and relevant coursework

RB

Red & Yellow Creative School of Business

User Experience Course

2023 - 2023

A 10-week User-Experience Design online course to master the tools and techniques to carefully craft a user-friendly website interface to enhance a users’ digital experience. Building sought-after skills for the digital industry and learning to design and structure content with the user in mind.
- Why designing with the user in mind is so critical.
- How to craft user-friendly websites that deligh

TP

The TEFL Academy - Leading EFL Teacher Trainer Provider

Qualifi Level 5 Certificate in Teaching English as a Foreign Language (TEFL), Education

Awarded on: 2019-10-30
Certificate Number: SIDZA108195
Guided Learning Hours: 168
Centre Grade: Distinction

UT

University of Cape Town

Michaelis School of Fine Art, Honours awarded with Distinction, Digital Design, Interactive Multimedia, Majoring in New Media

2014 - 2018

Michaelis is staffed by some of South Africa’s leading fine artists, curators and art academics. Internationally, the school is recognised as one of South Africa’s foremost institutions for the study of fine art and new media at an advanced level.

UT

University of Cape Town

Architecture, Spatial Design

Introduction to Spatial Design is an intensive course held five days a week over two weeks and provides an experiential snapshot of the design studio and spatial design thinking required for built environment disciplines such as landscape architecture and urban design.

AA

Academy of Digital Arts

Photoshop Course

2016 - 2016

A 5 week course, learning about the ins and outs of Adobe Photoshop.

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