
Carolina Gaspar
@carolinagaspar
I build distinctive brand strategies and visual identities for businesses worldwide through Callima Design.
What I'm looking for
I founded Callima Design in 2016, where I create powerful, personality-led brands for clients around the world.
Over the last 15 years, I've worked on thousands of projects and with more than 300 brands across different sectors. I lead brand strategy workshops, shape visual identities, and guide web design experiences that help brands stand out and become recognised in their markets.
I'm directly involved from strategy through creative direction, collaborating with my team to find the right approach for every brand. My background also includes graphic design, brand communication, marketing support, copywriting, and social media management.
Experience
Work history, roles, and key accomplishments
As Creative Director, I'm envolved directly in the brand strategy process, with workshops and sessions.I'm part of the creative process and decide with my team the best approach for each brand we have the pleasure to work with.
Branding
- Brand Strategy Workshops
- Brand Design & Visual Identity
- Brand Experience: WebDesign
Branding
- Brand Strategy Workshops
- Brand Design & Visual Identity
- Brand Experience: WebDesign
BNI Liderança is a group of Business Network International (BNI), an international business reference organization.
I took on the following roles:
- Treasurer Secretary - 6 months
- Education Coordinator - 1 year
- Vice President - 6 months
- Power Teams Coordinator - 6 months
Worked as Bombeira Estagiária at Bombeiros 3ª.
Graphic Deisgn /Branding
- Brand Deisgn and Visual Identity
- Brand applications and communication materials
- Social media management
- Copywriting
- Brand Communication
- Developtment of Media/Press Kits
- Market Research
- Clients Database and contact
Brand Communitcation:
- Flyers
- Catalogs
- Packaging
- Newsletters
- Social Networks advertising
- Labels Developtment
- Developing new brands and communication
Education
Degrees, certifications, and relevant coursework
The Futur™
Futur PRO
Issued May 2024
The Futur™
Accelerator Program
Issued Dec 2023
Universidade de Aveiro
Master's degree in Design, Design for Social Innovation
2011 - 2013
Universidade de Aveiro
Licenciatura em design, Design Gráfico e Comunicação
2008 - 2011
escola secundaria domingos sequeira
Ensino Secundário, Artes Visuais
2005 - 2008
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
callimadesign.comSalary expectations
Social media
Skills
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