
Carolina Garcia
@carolinagarciab
I build precise brand identities and visual systems for fashion, hospitality, and corporate clients.
What I'm looking for
I'm currently building brand identities, logos, and visual communications at CG Design for hospitality, gastronomy, beauty, events, and corporate clients.
Previously, at Pam Bristow, LLC, I led creative direction from client brief through final delivery across brand identity, print collateral, and digital assets. I grew the client portfolio by 30% through strategic creative positioning and collaborated closely with copywriters, photographers, and web developers.
At FIORUCCI Italy, I directed print and accessories design for Latin American collections, delivering more than 500 designs per season while maintaining brand consistency.
Across 20+ years of work in the US and Europe, I've created clean, typographically precise visual systems for fashion, gastronomy, biotech, trade shows, and commercial spaces—from strategy through production-ready files.
Experience
Work history, roles, and key accomplishments
Brand Designer
CG Design
Jun 2024 - Present (2 years 3 months)
Brand identity, logo design, and visual communication across sectors including hospitality, gastronomy, beauty, events, and corporate.
Head Graphic Designer
Pam Bristow,LLC
Jan 2020 - May 2024 (4 years 4 months)
Head Graphic Designer and Art Director for all agency projects.
– Full creative direction: brand identity, print collateral, digital assets
– End-to-end project management from client brief to final delivery
– Grew client portfolio by 30% through strategic creative positioning
– Coordinated with copywriters, photographers, and web developers
Head Graphic Designer
Fiorucci
Dec 2016 - Jun 2018 (1 year 6 months)
– Directed all print and accessories design for Latin American collections
– Developed 500+ designs per season, maintaining brand consistency
Freelance Graphic Designer
Crystal s.a.s
Apr 2005 - May 2007 (2 years 1 month)
Graphic design for Punto Blanco, a Colombian underwear brand: packaging design, catalog layout,
and 8+ additional design deliverables
Education
Degrees, certifications, and relevant coursework
Universidad Pontificia Bolivariana
Bachelor in Graphic Design, Graphic Design
1999 - 2004
Bachelor in Graphic Design from Universidad Pontificia Bolivariana, completed from 1999 to 2004.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
carolinagarciadesign.comSalary expectations
Job categories
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