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Carolina GarciaCG
Open to opportunities

Carolina Garcia

@carolinagarciab

I build precise brand identities and visual systems for fashion, hospitality, and corporate clients.

Portugal
Message

What I'm looking for

I'm looking to lead brand identity and visual communication projects where I can take ideas from strategic briefs to production-ready delivery across print, digital, and retail experiences.

I'm currently building brand identities, logos, and visual communications at CG Design for hospitality, gastronomy, beauty, events, and corporate clients.

Previously, at Pam Bristow, LLC, I led creative direction from client brief through final delivery across brand identity, print collateral, and digital assets. I grew the client portfolio by 30% through strategic creative positioning and collaborated closely with copywriters, photographers, and web developers.

At FIORUCCI Italy, I directed print and accessories design for Latin American collections, delivering more than 500 designs per season while maintaining brand consistency.

Across 20+ years of work in the US and Europe, I've created clean, typographically precise visual systems for fashion, gastronomy, biotech, trade shows, and commercial spaces—from strategy through production-ready files.

Experience

Work history, roles, and key accomplishments

CD
Current

Brand Designer

CG Design

Jun 2024 - Present (2 years 3 months)

Brand identity, logo design, and visual communication across sectors including hospitality, gastronomy, beauty, events, and corporate.

Pam Bristow,LLC logoPB

Head Graphic Designer

Pam Bristow,LLC

Jan 2020 - May 2024 (4 years 4 months)

Head Graphic Designer and Art Director for all agency projects.
– Full creative direction: brand identity, print collateral, digital assets
– End-to-end project management from client brief to final delivery
– Grew client portfolio by 30% through strategic creative positioning
– Coordinated with copywriters, photographers, and web developers

FI

Head Graphic Designer

Fiorucci

Dec 2016 - Jun 2018 (1 year 6 months)

– Directed all print and accessories design for Latin American collections
– Developed 500+ designs per season, maintaining brand consistency

Crystal s.a.s logoCS

Freelance Graphic Designer

Crystal s.a.s

Apr 2005 - May 2007 (2 years 1 month)

Graphic design for Punto Blanco, a Colombian underwear brand: packaging design, catalog layout,
and 8+ additional design deliverables

Education

Degrees, certifications, and relevant coursework

Universidad Pontificia Bolivariana logoUB

Universidad Pontificia Bolivariana

Bachelor in Graphic Design, Graphic Design

1999 - 2004

Bachelor in Graphic Design from Universidad Pontificia Bolivariana, completed from 1999 to 2004.

Tech stack

Software and tools used professionally

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