At Sendas Colombia, I led the transformation of the commercial model, moving sales from informal channels into a structured operation with Kommo CRM. I managed more than 10,000 leads and contributed to generating over COP $300 million in revenue.
For Mr.Mario Restaurant, I led brand repositioning and implemented a digital ecosystem, including Kommo CRM workflows for more than 1,000 contacts. I also directed campaigns and brand storytelling as the online community grew from 4,000 to more than 10,000 followers.
Across my consulting work and corporate roles at Coljuegos and Croydon Colombia, I’ve worked on brand positioning, digital marketing, CRM, and commercial strategy. I use customer journey mapping, storytelling, and market analysis to shape campaigns and customer experiences around business needs.
