Open to opportunities

Camille Kashnig

@camillekashnig

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Marketing student with expertise in social media and data analysis.

United States

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What I'm looking for

I am seeking a dynamic marketing role that fosters creativity and growth.

I am a dedicated marketing student at Northeastern University, where I am pursuing a Bachelor of Science in Business Administration with a concentration in Marketing. My academic journey has equipped me with a solid foundation in marketing management, brand management, and marketing research, complemented by a minor in psychology. I have a GPA of 3.2 and have actively participated in various extracurricular activities, including WISE and community service initiatives.

My professional experience includes a co-op position as a Social Media Coordinator at Boston Beer Company, where I successfully increased Instagram followers by approximately 4,000 and drove significant growth on Threads. I have also worked as a Marketing Co-op at Bimbo Bakeries USA, where I implemented a project that generated over $25 million in gross revenue. My analytical skills were further honed through my role as a Temporary Consultant at Hassendo, where I developed international market entry strategies for a Japanese pharmaceutical company.

Experience

Work history, roles, and key accomplishments

Current

Sam Adams Social Media Coordinator Co-op

Current

Boston Beer Company

Jul 2024 - Present (1 year 2 months)

Conducted market research using Emplifi and Meta to optimize engagement strategies and enhance the efficiency of social media tools. Directed all Sam Adams social media accounts, increasing Instagram followers by ~4,000 and solely driving Threads growth by ~3,000.

Market Research Social Media Management Influencer Marketing Content Creation Canva Notion

Thomas Marketing Co-op

Bimbo Bakeries USA

Jul 2023 - Dec 2023 (5 months)

Implemented a company-wide project using PowerBI that generated over $25 million in gross revenue by closing over 8,000 distribution gaps. Motivated 30 customer managers to expand the company's essential 15 products, resulting in a ~15% increase in store count.

Power BI Data Analysis Project Management Sales Strategy

Field Volunteer

The Tandana Foundation

Mar 2023 - Mar 2023 (0 months)

Collaborated with local community members and fellow volunteers to design and construct a multi-purpose community center. Developed and maintained a project timeline and budget, tracking progress and ensuring efficient use of resources.

Community Development Project Management Budgeting Collaboration Volunteer Management

Temporary Consultant

Hassendo - Consulting

Sep 2022 - Dec 2022 (3 months)

Collaborated with a Japanese pharmaceutical company to develop international market entry strategies for South Korea and Taiwan, analyzing market demand and regulatory challenges. Created a comprehensive consulting plan using Excel and PowerPoint, recommending global strategies and market entry modes.

Market Entry Strategy Consulting Market Analysis Excel PowerPoint International Business

Volunteer

American Red Cross

Sep 2019 - Jun 2021 (1 year 9 months)

Promoted the ARC app through in-person outreach and organized informational sessions to implement a campaign for recruitment and blood drives. This led to a 20% increase in local donors.

Outreach Campaign Management Public Speaking

Education

Degrees, certifications, and relevant coursework

Northeastern University, D'Amore McKim School of Business

Bachelor of Science, Business Administration

Grade: 3.2 GPA

Activities and societies: WISE, Community Service, Hiking club, Downhillers Ski

Candidate for a Bachelor of Science Degree in Business Administration with a concentration in Marketing and a minor in Psychology. Relevant coursework included Marketing Management, Brand Management, and Marketing Research.