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@camilaboga
Data-driven UX researcher with coding expertise and strategic insights.
As an experienced UX Research and Consumer Insights Analyst with over 15 years in the field, I specialize in uncovering actionable insights that shape strategic decisions for global brands. My expertise lies in analyzing consumer behavior and synthesizing data to guide product and business innovation. I have successfully led research initiatives for renowned companies such as Motorola, Bosch, and Spotify, empowering teams with insights that drive engagement and growth.
My academic background includes an MBA in Branding and advanced training in Strategic Design Management from prestigious institutions like Central Saint Martins and Parsons. This education, combined with my skills in data analytics using Python and SQL, enables me to connect user data with business objectives effectively. I am passionate about integrating user insights into impactful solutions, making me a valuable asset for high-growth teams.
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Work history, roles, and key accomplishments
Flutter Innovation
Jan 2015 - Present (10 years 10 months)
Led UXR and strategic design projects for global clients, consistently delivering relevant results and driving process improvements using Agile and design thinking methodologies. Translated user insights into business strategies, optimizing financial and operational outcomes. Developed scalable solutions and innovation strategies, while training and managing teams.
Bosch
Jan 2014 - Dec 2015 (1 year 11 months)
Led innovation and user-experience research projects focused on new business opportunities, applying Agile and design thinking principles. Conducted primary and secondary research, converting user insights into business decisions with financial impact, notably for the Precision Livestock Farming System project. Collaborated on creating a new business area within Bosch, from ideation to implementat
Designit
Jan 2012 - Dec 2014 (2 years 11 months)
Directed innovation projects focusing on services, interaction design, and business strategy, utilizing design thinking and Agile frameworks. Led co-creation workshops and ethnographic interviews for major financial and tech clients. Provided strategic insights into user behavior and system improvements.
Feel the Future
Jan 2010 - Dec 2012 (2 years 11 months)
Conducted comprehensive design research projects and led workshops, driving innovation through deep user insights. Facilitated design sprints and contextual interviews, translating findings into practical strategies for product development. Focused on delivering actionable insights for clients like Electrolux and Renault.
Art Office
Jan 2005 - Dec 2008 (3 years 11 months)
Led visual merchandising and retail campaigns for major brands, collaborating from concept development to execution. Demonstrated exceptional skills in budgeting and partnership development. Ensured efficient implementation of campaigns and product development.
Degrees, certifications, and relevant coursework
IBM AI Fundamentals, Artificial Intelligence
Currently pursuing fundamentals in Artificial Intelligence through IBM SkillsBuild. Learning core concepts and applications of AI.
Data Analytics with Python, Data Analytics
Completed a program focused on data analytics using Python. Gained practical skills in data manipulation, analysis, and visualization.
IBM Data Analytics, Data Analytics
Undertook training in IBM Data Analytics through IBM SkillsBuild. Developed foundational knowledge and practical skills in data analysis techniques.
MBA in Branding, Branding
Obtained a Master of Business Administration with a specialization in Branding. Focused on strategic brand management and market positioning.
Strategic Design Management, Strategic Design Management
Completed advanced training in Strategic Design Management. Gained expertise in integrating design thinking with business strategy.
Bachelor’s Degree in Design, Design
Earned a Bachelor's Degree in Design. Developed a strong foundation in design principles and methodologies.
Technical Degree in Design, Design
Acquired a Technical Degree in Design. Focused on practical design skills and technical applications.
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